Tim Hortons review: senior discount

Starting in January my local Tim Hortons removed the senior discount and blamed the corporation saying that it wasn't cost effective due to the introduction of the Tim Hortons Rewards program... Being a senior citizen on a fixed and limited budget I would hope that you would re consider that decision. Your Rewards plan gives everyone (mostly working people with opportunities for overtime and premium pay) a free coffee after 7 purchases. Senior citizens need the 10% off the entire purchases to be able to make ends meet, I've supported your business for countless years while working, but this new company policy is going to force me to become a customer for your competition. And I am not alone, as I meet as a group of retirees and friends on bi weekly basis. I welcome your reply at [protected]@rochester. rr.com. Thank you! Jeff