Burger King Corporation - Miami, FL / twisted meaning slogan
Burger King Corporation
5505 Blue Lagoon Dr.
Miami, FL 33126
Burger King continues to make its own definition of what have it your way means. Yes you read that right. Since the 1970's you could order your whopper with extra mayonnaise cut in half. Due to internal reasons not really know it seems the company changed its policy based on my first inquiry because of an employee injury. Their insurance companies threaten increased insurance cost if the practice of cutting was not stopped. There solution was to offer a knife to customers to cut there own. I suggested they try to find a piece of equipment which could cut it safely. Making it an employee and customer win situation. I guess they forgot who holds them in business. After two years from my direct complaint. They continued the practice and advertising. After my second inquiry thru the Better Business Bureau why they continue to advertise 'Have it your way' and they had made no changes to meet their advertising slogan. Their written response to me was. 'Have it your way' means the addition or deletion of condiments on their products. Of course we knew that is what 'Have it your way' means, Right? To further insult me they included a free Whooper card redeemable at any Burger King with the words on the bottom of the card. 'Have It your Way'. I say to Burger King either give it to us our way as it has been the tradition of Burger King for years or stop using the slogan with a twisted meaning to suite your needs.
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