Arizona Jean Company — print on front of shirt is peeling off, a lot! I haven't even washed yet!

My son received a Christmas present and it was a zip up hoodie. I believe it was purchased at JCPenney. I love the look of it and everything, but the front is peeling off ridiculously! I don't think that should happen especially when it was just purchased! I would return it to the store but I don't think anyone else would appreciate it either. I understand that the print was already going for a little bit of a "faded" look, however, this is beyond that. The white print on the bottom (as you can see) is very thick and is peeling off by the chunks. I haven't touched it since the first chunk fell off. As you can probably already tell, I attached a photo to show you what I mean.