Valerofalse advertising

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a verified customer
Verified customer

There is a Valero station on the west side of Date Palm, just south of the 10 Freeway and Vista Chino. It is a very short distance away from an Arco station, just north of it, on the east side of Date Palm. Just south of the Valero station, on the opposite side of Date Palm, is a full-sized billboard, which advertises the lowest gas price around. In fact, the price of regular gasoline at the Valero station has, for some time, been approximately 10 cents per gallon higher than at the Arco station. The Valero station has the right to price its product at any price it chooses, but, to advertise the lowest prices around and then charge a rather large premium to its nearest competitor is false advertising -- possibly, fraud. This Valero station may (I do NOT know) be a franchise operator, as distinct from company-owned.
I do NOT want a response that suggests that the company (Valero) is not responsible for independent owner/operators. The fact is that the Valero name is on the billboard, very big and quite bold. Valero owns this problem, like it or not.

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