Kia/Rondo 2007 — fuel pump sub-assembly is bad!

Kia is recalling 6, 680 of its 2008-'09 Rondo LX and EX models with the 2.4 litter engine because the fuel pump is preforming wrong. The car will not start up on the 1st crank it take 2 or 3x's before it cranks over and starts. My car is 2007 Rondo LX. Kia will not cover the cost as a recall. The exact part is used for 2007 thru 2012. I have had to take my car to independent auto repair place, because Kia would be charging me too much money, that I feel they should have fixed for free since the new the part is defective.