Do we have something in common?
I purchased two Videocon ACs at the dawn of this year.
They are malfunctioning since the time they were installed till today November 21, 2008, when the year end is approaching.
Our grievance is not resolved.
We have lost valuable Time, Energy, Money and suffered discomfort and inconvenience after paying money.
Will someone help me pack and send the two Videocon ACs to the CEO's office? I can use the AC space to replace with other AC.
Videocon has given contract for post sales consumer care to independent private company (person). The infrastructure and expertise the contractor has is state of the art shameful inadequacy.
GET DIRECT CUSTOMER FEEDBACK
What I regret, besides my woes, is Videocon International does not get feedback directly from the end user. This is an expensive blunder for a growing company.
It can tarnish the brand image so badly that the company's other consumer goods also take the beating and the sell and profits of the company plummets down.
When sells go down probably the Company decides to pour huge money in advertising. This further causes loss in profit.
The bottom line is customer satisfaction. The word of the mouth is powerful advertising tool.
No matter how good a product the engineers design, how rigorous be the quality control and how well the Marketing Team sells the product unless the company gets feed back from the actual user it cannot improve its sells and profit.
I have posted complaints to
http://complaintsindia.blogspot.com, which is a customer grievance redress forum where the consumer and the corporate representative directly interact and resolve issues amicably. The Corporate also gets unbiased valuable feed back.
http://complaintsindia.blogspot.com has helped resolve my Airtel related problems and helped other Airtel customers too.
Dr. Ashok Koparday