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SportsDirect.com Customer Service Phone, Email, Contacts

SportsDirect.com
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1.8 6 Reviews 101 Complaints
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SportsDirect.com Complaints 101

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SportsDirect.com SportsDirect.com's Shocking Packaging and Poor Customer Service: A Review

I recently made an online purchase from SportsDirect.com for some Lego collectibles that come in their own special and collectible style boxes. However, I was shocked to find out how they packaged my items for the shipping journey. Instead of using a proper box with padding, they put them in a non-padded plastic shipping bag. This is a major problem because my items arrived in a thin plastic bag that was easily damaged in transit. As a result, all three items were damaged, and the boxes were also impacted, lowering their collector's value.

What's even more shocking is that the plastic bag packaging had holes and rips, which made it even easier for the items to be damaged. This is unacceptable, and it shows that Sports Direct does not take proper care of their customers' purchases. They need to change their procedures and take ownership of their faults rather than expect customers to pay postage to send something back caused by their own negligence.

When I contacted customer services about the issue, I was disappointed with their response. They were redundant in their approach, insisting that I submit the customer service website form about the issue with pictures, and then they replied back with an email to restate my entire concern and provide pictures again via email. This is a waste of time and effort, and it shows that they are not really coordinated or willing to help you. The vibes I got from their response was that they don't care about their customers and that it's not their fault.

To make matters worse, the link they emailed me about "You can find further information regarding online returns by clicking the following link" doesn't even work! This is unacceptable, and it shows that they are not willing to take responsibility for their mistakes.

In comparison, I ordered Legos from Lego.com, and they shipped their Lego products in a separate cardboard box with padding inside to protect the Lego boxes. This is how it should be done, and it shows that Lego cares about their customers and their purchases.

In conclusion, I cannot recommend SportsDirect.com because of their shocking packaging methods, poor service, and damaged collectible goods. This business cannot be trusted, and I urge others to be cautious when making purchases from them.

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SportsDirect.com Terrible Customer Service Experience at SportsDirect on Oxford Street

I gotta say, SportsDirect is not the best place to shop. I had a really bad experience with their customer service. It was so bad that I felt humiliated and disrespected. I don't think I'll ever buy anything from them again.

First of all, the staff is not professional at all. I was looking for a pair of Nike Air Relentless 6 shoes in black. I went to their store on Oxford street, but I could only find them in blue. I asked the shop assistant if they had them in black, but he didn't know. He said they only had the same items in the storage as the ones on the floor. I begged him to check, and it turned out they had them.

But that's not all. The staff is also incompetent. When I was trying on the shoes, another customer liked them and asked where I found them. I told her, and she asked the salesperson to check for her. The salesperson told me to show her the shoes, but when I was about to, he disappeared for 30 minutes with my shoes.

And if that wasn't bad enough, the staff is also rude and disrespectful. I waited for 30 minutes, and I was running late for my appointment. He finally appeared with my shoes, but when I grabbed them and wanted to go downstairs to get another item from the same store and pay together, the store employee stopped me and asked where I was taking the shoes. I told him I was taking them to the till, but he said customers are not allowed to carry the shoes due to security. He said he would follow me to the ground floor with the shoes.

But it doesn't end there. Before I was waiting for the salesperson who disappeared with my shoes, I asked another employee where the pink Nike fitness gloves were. He said they were on the ground floor, but it turned out they were on the first floor. So the guy who followed me downstairs had to follow me upstairs holding my shoes.

And to top it all off, when I went to the till, I was already so frustrated that I got my debit card password wrong. One of the cashiers told the cashier serving me: "I am getting frustrated with this customer, aren't you?"

I'm telling you, I am never shopping here again.

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9:11 am EDT
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SportsDirect.com Slazenger mens sweat shirts

I’m a regular customer of Sports Direct ,but was very disappointed when shopping a t Merry Hill today.I purchased 3 Slaz mens sweat shirts they were marked up at 3 for £23 ,when I arrived at the till to pay i was told that the offer no longer existed.Surely they should not be on display showing the special offer.Very Very disappointed.

Date visited the Merry Hill Store today October 14

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1:26 pm EDT

SportsDirect.com UA Project Rock athletic shorts

On August 18, 2022, I paid $ 49.50 each for two pair of Project Rock men's athletic shorts, plus $ 21.75 shipping, online to Sports Direct. The order # was SDUS40000092140036. Unfortunately, I had ordered the wrong size, small rather than large. Finding return instructions but no exchange option at Sports Direct online, on August 29, 2022, I paid UPS $ 16.00 to return my order to the Sports Direct U.S. shipping depot in Folcroft PA, from which my order was mailed. Returning the order to Sports Direct U.K. headquarters would have cost $ 135 using the least expensive UPS option. My note inserted with return information requested an exchange for the proper size. UPS tracking reported the package delivered to Folcroft on September 1, 2022. On September 10, 2022, having received no reply from Sports Direct, I emailed Sports Direct customer service to press the request. Receiving no reply, I logged my customer order # and a description of the problem into the Sports Direct customer service page online, using the recommended texting option. This yielded only incessant requests for my name, which I kept providing. So, I sent more email. When the company eventually responded, a clerk (mostly different each time) requested order information I had already provided. Finally, weeks after initiating my request for an exchange, I was told the company could do nothing more since it could not confirm that my return reached anyone at the Folcroft depot. The degree of difficulty securing any meaningful dialogue with Sports Direct and the unsatisfactory outcome are unacceptable, especially in this age of Amazon & other marketers competing for business. Beware of Sports Direct.

Desired outcome: I still welcome an exchange for the correct size.

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8:14 am EDT

SportsDirect.com Overcharged

I went to a sport direct to buy safety shoes, socks and underwear. I went to the till and tried to pay. On the machine it says card declined then i received a notification that 39.99 came out of my account. I told the clerk that i was charged and he said i didn't. I showed him my bank account and he insisted i didn't pay so i press contactless and the payment went through. Another large man came to get a refund and was very agressive so i waited until he left to talk to the manager.

She let a few people from the queue and ignored me standing there . When i got a hold of her she told me after a few seconds on the phone that my money is pending and i will receive in 12 hours now 24 hours later the money is not back to my account.

Desired outcome: I need my money backI spent 79.98 on a purchase of 39.99 and in homeless so its a threat to my survival until i get my first monthly paycheck.

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2:04 pm EST

SportsDirect.com Discrimination

Dear Sir/Madam

On the 15/2/22 I tried to enter a Sports Direct store in Paralimni Cyprus at approximately 5:30 p.m.

On arrival I was asked to produce a safe pass. I showed the lady at the entrance my control group card (with my photo and name and QR code) and stated I can not be vaccinated and am exempt from restrictions. The lady then called the manager who refused to look at the card and refused me entry.

Legally those who get the vaccine are unnamed participants in a stage 4 FDA trial. As with all medical trials there is a requirement for two control groups. I have previously been infected with SARS-Covid 19 and as a volunteer I have joined a medical control group. The available data states that natural immunity gives you more protection than vaccinated participants.

As a participant in this important worldwide health study I am helping to provide vital data enabling the study to measure the successes and impact of the mass covid 19 vaccination programmes.

Therefore it is illegal to discriminate on this basis.

The lady in question has breached the Universal Declaration of Human Rights

Article 1

Article 3

Article 23

Article 27

I am also protected under the International Code of Medical Ethics.

I am also protected under the Nuremberg Code (1947).

Please can you provide me with the name of the female Manger of this store, as I have to report discrimination to the company’s legal team.

If however I receive a letter of apology and allowed to enter this store I would consider this a satisfactory conclusion.

Regards

Mr Garry Bowers

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9:09 pm EST

SportsDirect.com Staff Complaint

I want to make a complaint about one of your staff from outlet Kuantan City Mall . He's very problematic, im gonna cancel Sports Direct . Since their Area Manager forbade me to email their company, im gonna send message here.

Desired outcome: If you read this, Mohd Habib Fadhullah Please be profesional dude!!!!

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10:38 pm EST

SportsDirect.com Staff / manager store

I would like to share my terrible experience with the sports direct store in staples corner in London. I visited with my wife and 2 kids the staffs are awful in the store most of the store staff and terrible no have zero interest in customers. So the store I visited mentioned above the staff who came and approached

Very aggressively you “mate you can’t try on you have to go charging “ I was only trying the top. So he come second time and asking aggressively are we buying this item

Pointing at the item at threat point I asked him

What exactly his problem he replied back saying there is a policy in place and it is a private land I asked him to explain he couldn’t care less and keeps walking away I asked him for manager he himself is the manager. He refused to give his name when I said I want to make complaints about his behaviour towards customer. I feel I was harassed by him in the store his a black male in his 40s I think. He has zero interest in customers his behaviour is unacceptable and people like him should not be dealing with customers in shop floor it very distressing especially if you have family with you. He then threatened me with security saying not to harass another member of staff. I was asking another member of staff why manger or staff

Don’t give names I was not harassing in fact it’s the opposite. I am making a formal complaint to the head office. I want to make sure that guy is removed from his position I don’t want another customer going through the same experience like myself.

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8:35 am EDT

SportsDirect.com Karrimor shoes

Good afternoon!

I am writing to you regarding to my online purchase which took place at 26.05.2020. The pair of shoes I bought damaged in very short time. I was using them only at work and I work indoors so there was no risk of any outdoor or weather caused damage. I am also unhappy of the fact I could not place my complaint in the stationary store as the staff informed me they can not take complaints if the product was bought online. You are one company so I find it unfair. It is very poor customer service. I have never had any problem like this with any other shops. If I bought online from the original site I was always able to give back the item or complain at the store. I am attaching a print screen of my receipt and pictures of the shoe which is damaged.

Kind regards,
Elzbieta Kucharska

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12:01 pm EDT

SportsDirect.com Product misleading price labeling. And rude, unhelpful, aggressive and unsympathetic manageress.

Visit to sports direct, my mall, Limassol, sat 10/10/20 1pm.
I attempted to buy Gelert heat wear socks x 2 priced at 11€ each pair or 2 for 16€. I have a photo of both pairs identically labeled with this offer displayed on the packaging see attached, however, the only difference was the size one was ladies size 4-8 the other men's size 7-11. The offer DID NOT specify u had to buy same size.
When I queried the total = 22€ and said I thought it should be 16€ as I was buying 2 identically labelled products on offer The assistant Politely said this is not the case, I requested To speak with the manageress to express my disappointment at the misleading labeling which I felt was very obviously provoking customer dissatisfaction, she was most unhelpful, very patronizing and ended up cutting the conversation off by throwing the socks on the counter and belligerently saying 22€ and walking off. Within this conversation I asked for her name, which she refused to give me and said make a complaint to www.sportsdirect. ( I cannot find an appropriate complaints dept to email so emailed this site.). In all fairness I may have been frustrated as she kept saying that it was obvious that the offer was for the same size, however I did not raise my voice, she did and she made no attempt to try to be helpful or Show any managerial professionalism, she was in fact rude, combative And very unsympathetic, not what I would have expected from a manager.

Regards
Mrs. Jo Christodoulou
[protected]@yahoo.com

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8:28 am EDT

SportsDirect.com Management refund

Sports direct manager at norwich chapelfield mall refused to refund football boots the wrong size and said only credit note even though company policy said refund is fine if not worn outside, the manager was rude and teaches kids that work there that he is the law and actual law is wrong, he also didnt know the difference between civil and criminal law as he suggested I call the police, however long water store manager had no issues refunding.

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6:51 am EST

SportsDirect.com my dec 25th 2019 order

I am writing to complain about an issue with Online shopping.

I have already raised my issue within your organisation, but I feel that my issue is still unresolved, hence my need to involve you in helping to resolve this problem.

Here is what happened: I ordered some items to be delivered to me in Nigeria, based on the promotional advert that was sent to me by Sports Direct (SD), that they are taking orders to be shipped internationally for free (no caveat or clause was attached to the promo). I placed my order and upon arrival in Nigeria, DHL (their delivery partner) sent me an email asking me to come pay a sum (almost 75% of the cost of the goods I bought). That's a cost I am not going to bear if I had known before buying the items.

This is not my first time of buying items from SD and being shipped to Nigeria, but this seems creepy and a scam. . This happened on December 25th, 2019

Either they prevail on DHL to deliver the goods to me or refund my money back to me and collect their items back from DHL.

Please reply back via this email address, as I would like to keep all my communications in one place.

Yours sincerely,

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11:40 am EST

SportsDirect.com evoucher

Evoucher not received on the same day as stated on website. Emailed a number of times and a final email to cancel order after 4 days. No reply from customer service during this time. Also tried to contact by phone but message saying customer service phones are currently down. Voucher arrived after 6 days but was too late for birthday gift. They then replied saying they can't refund voucher after it was issued. I wanted the voucher refunded before it was issued. They responded very quickly to last email when voucher was sent.

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6:24 am EST
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SportsDirect.com non delivery

Waiting for a response
Dear Mr Ashley

Please accept my apologies for, coming direct to you but I Have not had my problem resolved via customer services and this has been ongoing for too long. I have been made to feel guilty by your customer service person who I Have dealt with.

I Ordered on 9th Oct goods to be delivered next day which I paid for.
Goods were not delivered next day as paid for.
Contacted Sd to resolve non delivery received DOR form to complete .
Filled in and returned.
Sent photo by 3rd party showing where parcel apparently was delivered which wasn't my address nor a neighbours either.

This Has been ongoing and to date no apology/ refund received.

I, am out of pocket as had to purchase another present no refund on this parcel and the time spent dealing with this matter . Compensation therefore is required.

Billing post code Ta79bd
Delivery. Post code YO61 4ab.

I look forward to hearing from you
Philip George

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1:44 pm EDT

SportsDirect.com rugby boots with the wrong size

The worst experience ever!
I ordered a pair of Rugby boots for my son on Sept 3rd picking the number 9.5 (43.5) from the size chart. I paid 10 € for transport + 46, 80.
I receive the package Sept 11th with the wrong item:
The box said 9.5 (43.5) and the boots were 10.5 (44.5). 9.5 is the UK number but I ordered what was in their chart when you choose EUR.
I returned and had to pay an additional 10, 5 € for the post.
They say it'snot their mistake because I ordered the wrong number since they are in the UK their reference is the UK chart.
When I complain about the money that I should not pay because I did everything ok they just send an email saying that they will return my money because the item is no longer available in the size I want.
They returned only 46, 80.
All the 20, 5€ I spend in transport they did not intend to return.

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3:22 am EDT

SportsDirect.com wrong product size delivered (mixed sizes, 37 & 38)

Good day..
On the below order... We just realised the order has been wrongfully sent. The box outside has 38 and inside it has 37..
One pair is 37 (right pair) and the other is 38 (left pair)
The skechers shoe are 2 different sizes in the box. See attached pictures.

Skechers ez flex 2 su l84 navy 5 (38)
Product code: 275469/22/250
36.00

Thanks
Ashlie Dias

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Update by Ashlie Dias
Jun 18, 2019 3:24 am EDT

Expecting a reply and the product replaced at the cost of the supplier, including courier .

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8:33 am EDT

SportsDirect.com store manager (pedro ross)

Dear Sir/Madam,

I would like to raise a compliant about my recent experience at one of your stores.

Store: 0870
Till: 06
Tran: 112591
Date: 11/05/2019
Time: 16:06
Oper: 328425
Receipt amount: 133.45

Amongst the 10 items which I bought at your store in Jersey on 11/05/2019, one of the items (Rollerblades) had a price tag of £19.99 on the box. However when I took it to the till, the cashier (who also claimed to be the store manager, his name is "Pedro Ross" according to himself) said the price tag was wrong and had to charge me £21.99 instead as per the system.

According to my experience, if a store makes a mistake on the price tag of an item, the store should honour what's on the tag (especially this is not a huge difference!). I suggested this to the cashier, however he said "if you didn't want to pay £21.99, you didn't have to buy it", which I found quite impolite to say to a customer. He also said "I'm the manager. There's nobody else you could raise this situation with."

When I said I would like to raise a compliant, I was given a form (hardcopy) and was told that there was no Compliant Box for me to deposit the form into once completed. I found this quite odd as well as most shops have confidential Feedback boxes for customers and only authorized personnel could open them.

I found my shopping experience very unpleasant at the store. I hope I will receive a satisfactory reply from you ASAP.

Many thanks,
Jing Jing

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3:53 pm EDT

SportsDirect.com missing order product because they spend 48 hours to check/save my order products

Worse ever eshop experience I ever had, I made an online order and they kept money from instant payment and they needed 48 hours to check/kept stock availability and this cost me 1 item to be missing from my order after they they dont even ask you if you need anything else to add instead of missing product/s or if you still want your order or not, they charge me the same shipping as it was my first order even if 1 item was missing! When I complain after sending 2-3 emails I get very late reply! Worst experience I ever had on buying online, I dont recommend 100%

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12:02 am EDT
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SportsDirect.com a worker in budapest arena mall

Yesterday my friend and I were shopping in the Arena mall in budapest and one of the workers made very racial comments towards me and he told me that only you foreigners do this. This wad because I was waiting for my friend outside and she was standing in line inside to pay and it was 9 pm so they were supposed to close. This kind of discremination is not acceptable. I didnot want to go public with this because this would hurt your store all over the world but I demand that you take actions towards him. He is a racist human being. I dinot know his name but he was the one closing the store on tuesday september 11th in the Arena mall.

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12:27 pm EDT

SportsDirect.com non receipt of items

On 15/7/18 I placed an order with you APPSD40000048138178 to be delivered in 3-5 days. Due to these timescales I arranged to have the parcel sent to work. The courier text to say it would be delivered between 11 and 3 it did not arrive. Apparently they tried to deliver at 545 to a school! Then updated the notes to say I was on holiday! No more contact. I contacted them my chat to say could I have it delivered to my billing address they said to contact you to change it. I have done this twice and you sent me confirmation. They said you haven't contacted them. Today I check the status and the parcel wasn't showing up at all. Please arrange for this parcel to be sent to me immediately as this is not good customer service. I have tried to phone your office several times each each day to receive an automated message. I am extremely disappointed with the lack of customer service and would like my parcel with me immediately. Again this is the address to post to: Realm House, Heathfield Road, Bembridge, Isle of Wight PO355UQ. I have been more than patient and would like this investigating urgently. Many thanks Mrs Attwell

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About SportsDirect.com

SportsDirect.com is a UK-based retailer offering a wide range of sporting goods, including apparel, footwear, and equipment for various sports and fitness activities. They cater to men, women, and children, providing products from well-known brands as well as their own-label merchandise. The company operates both online and through physical stores, with international shipping options available.

Overview of SportsDirect.com complaint handling

SportsDirect.com reviews first appeared on Complaints Board on Nov 26, 2008. The latest review Returns/refunds was posted on Jun 12, 2025. The latest complaint Customer service department was resolved on Dec 12, 2014. SportsDirect.com has an average consumer rating of 2 stars from 107 reviews. SportsDirect.com has resolved 14 complaints.
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  1. SportsDirect.com Contacts

  2. SportsDirect.com phone numbers
    +44 87 0333 9413
    +44 87 0333 9413
    Click up if you have successfully reached SportsDirect.com by calling +44 87 0333 9413 phone number 43 43 users reported that they have successfully reached SportsDirect.com by calling +44 87 0333 9413 phone number Click down if you have unsuccessfully reached SportsDirect.com by calling +44 87 0333 9413 phone number 96 96 users reported that they have UNsuccessfully reached SportsDirect.com by calling +44 87 0333 9413 phone number
    Product Manager
  3. SportsDirect.com emails
  4. SportsDirect.com address
    Unit A, Brook Park East, Meadow Lane, Shirebrook, NG208RY, United Kingdom
  5. SportsDirect.com social media
  6. Rachel
    Checked and verified by Rachel This contact information is personally checked and verified by the ComplaintsBoard representative. Learn more
    Jul 03, 2025
  7. View all SportsDirect.com contacts
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SportsDirect.com is ranked 3 among 43 companies in the Sporting Goods category

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