I was in El Cerrito, Ca. on May 21, 20119, at 11:52pm. I had some extra time to spare on my lunch break & decided to visit the Big 5 store at 11060 San Pablo Ave, El Cerrito, Ca. 94530. Immediately as I entered the store the clerks looked at me suspiciously. As I was looking for a pair of hiking boots, I could see that at any given time, one of the store personal had their eyes on me. I did find myself a pair that my feet enjoyed & purchased them for $83.30. The customer service at this store was the worst I've ever experienced in my 60 years here on earth. I believe that I recieved this degraded demeaning customer service from the staff at this Big 5 store because they probably are not use to seeing a Black man nor do they have satisfactory training in giving good customer service to all ethnicities. I am very discouraged with Big 5 & will recommend to all people who are of African, Mexican, Latino, Native, decent to boycott this specific Big 5 store, tell a friend, & let this message go viral!!!