The complaint has been investigated and
resolved to the customer's satisfaction
Kent Ro Trading LLC / Water Purifierfraud company


This is a TOTAL Fake company that claims to be a part of Kent India.
This fake company is selling assembled china products and selling to very hing prices and claiming it to be from the India Kent Manufacturer. They have named their company Kent RO Trading LLC to confuse and cheat customers.
I was duped by this company. I paid AED 2450 for a water purifier. The sales person will try and convince you with a demo that shows that their water is cleaner than the tap and bottled water. The way they deliver their demo is very convincing and so many customers get carried away. His name was Ahmed [protected], [protected])

When I was informed about this, I sent the following email to Kent India as below:

To: '[protected]'
Subject: Complaint - Kent RO Dubai

I have purchased a water purifier from Kent RO, Dubai for AED 2450/-. I have recently been told that the agency here is not genuine.
Request you to kindly see the attached invoice issued to me and verify if the supplier (<>) is a genuine supplier and the amount of AED 2450/- paid for the attached product is justified.
Also, their facebook page mentioned on the website is wrong / fake and they have Ms. Hema Malini's pictures on their website!!
Thanks a lot and hope to hear soon from you..
Warm regards,

And this is the reply I got from India:

From: Vineet Kanwar [mailto:[protected]]
Cc: [protected]
Subject: FW: Complaint - Kent RO Dubai

Dear Mr.
This refers to your mail, please note that we do not have any branch office in Dubai, UAE for your reference.
The enclosed invoice and the products are not manufactured by us. The Kent RO Trading LLC is not related to us in any perspective.
You can contact our following authorised distributor in UAE for Original Kent range of water purifier systems.
Bhatia Brothers
UAE toll free no 800KENT(5368)
Contact Person : Mr. Pankaj Pandey
Mob: [protected]
Vineet Kanwar
Kent RO Systems Ltd.
C-56/46, Sector- 62,
Noida - 201 309
Phone +91.120.3870400
Website :

So I request all consumers to contact the above mentioned authorised dealers to buy Kent Purifiers and not to get caught in this net set out by Kent RO trading.



  • Mr
    Mrs Denish Jul 05, 2015

    I'm totally disagree they r not claiming that they r attached with indian kent.
    even they r providing better services as compared to Bbkent.
    and bbkent also buying product from india that is around 10000 of indian rupees and selling in UAE more than 2000 Dirhams and giving only max one year warranty.
    I'm using thsthis product since 2012 n satisfy in shape of water quality n service

    -1 Votes
  • As
    A.Sohail Qureshi Apr 13, 2016
    This comment was posted by
    a verified customer
    Verified customer

    Complaint is absolutely correct. above mentioned Company is a fraudulent. they are using Hema Malini photos without any authority.
    Not only fake product but also opt for rude behavior if you talk to them about genuine product range. Its was very easy to catch them, as they do not hold any other model except "under the sink" model and can not provide any authentic certificate like CE or NSF.
    Similar news was published in emirates247 with below mentioned link.. please check what Dubai Municipality is recommending...

    Mrs. Denish seems to be their sales agent, i believe ;-). She is happy to dupe 2500 aed for a fake product instead of purchasing original at 2000...

    Well, After bhatia brothers, Zadran Group of Companies is the newly appointed and exclusive distributor for pan UAE. They are keeping complete range and latest models of Kent products. Kent certified technicians are providing services and serve only genuine parts/filters. [protected] or 800-948 are the contact numbers. website is

    0 Votes
  • Ke
    Kent RO Jul 19, 2016

    I am totally disagree with the competitors, actually these people are trading with different names for Water and they are facing a threat due to our success. We are providing quality water in the UAE.

    0 Votes
  • An
    Anil Rai Mar 22, 2017
    This comment was posted by
    a verified customer
    Verified customer

    Whatever above the comments say, i had this Kent water purifier installed in 2012, also by Ahmed and i am using this for 4 years now and had been very good, wonderful product and service from them. Also ahmed used to call me and check about the service every 6 months as i had a AMC all these years and the guys used to come and service, change filter that was main thing and had no issues. Also i could feel the water after changing the flter and before replacement. So fro 7 or 8 months i didn't hear from these guys nor the AMC was done. So i wandered what have happened. then i came across this site while searching for someone to change the filter, and saw the phone number of ahmed (i had changed ohone and lost contact) so called that number and spoke, and he remembered me after some conversation. Then he told me that nobody is coming for the service nor any phone call, i.e, because the earlier dealer had some outstanding bills or whatever and left the country. So he has changed his company but in same field. he told me that he couldn't speak to his old customers and he said he will give the service, AMC free shifting all those service which was in earlier expired contract. I don't think from my perspective that everything above mentioned was correct, again people have their own thoughts. I am happy with the product, was very concerned about the filter as i can see from outside the brown residue getting stronger and the water flow from the tap is getting slower very fast as used. just need to change the filter. Ahmed will visit this weekend and advise.

    0 Votes

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