Subway Restaurant — bait and switch false advertising
I think everyone has heard Subway's advertised $5 Footlong Sub deal either on TV or the radio, or has seen it in print somewhere. A few weeks back, I thought I'd take advantage of this deal and try the Philly Steak and Cheese footlong sub, but before I ordered the lady said it was not on the $5 footlong sub list. I thought, OK, it is a promotion. No problem. Today, I ordered a regular footlong plain steak and cheese sub. At the register I learned that my sub came to $7.86 - over 1-1/2 times what I was expecting to pay thinking I was getting the $5 deal.See the Top 10 Worst Companies in Brillion, WI I then learned that there were THREE subs excluded from the footlong subs list even though they were foot long subs. I asked why they didn't have a sign up as to avoid surprises like mine, and she said they used to have one somewhere, but didn't know where it was. As I handed over my card because I didn't have enough cash, the jingle I had heard on the radio moments before ran through my head "$5, $5 footlong - ANY footlong". Is this a classic example of Bait and Switch? Maybe a few dollars here and there doesn't seem like much, but with over 30, 000 franchise stores in operation, a few dollars here and there can go a long way. I'm thinking that's a pretty good return on false advertising. Why not have the consumer pay for it, right? Not in this economy.
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