Coles Brand Tomato Juiceno other choice, watered down


While shopping I noticed they no longer stock well-proven brands. Was looking for Berri tomato juice. Instead there were only bottles of Coles brand tomato juice. They had been sitting there for some time and the level of drop from concentrated tomato juice and water was significant -and varied from bottle to bottle. The 2ltr size was so watered down only 2/3rds tomato juice, the rest water at the top. There was no other brand of tomato juice there. Supermarket shopping is about choice and variety. Coles brand products seem to dominate here in the most market-value shelves.


  • Di
    Dianne-24 May 05, 2010

    I went to that supermarket recently and it seems they are killing off quite a lot of products I regularly buy, replacing them with their own brand names. The range has definitely decreased (and as I used to live overseas am shocked at how Australian companies which already had a lot less to offer in consumables than US and other countries -are now reducing range even further). I found their tomato juice brand and attach a photo of the watered down product. Of course there is some settling in any juice but I am surprised to see the differences between one bottle and the next. And there was no other brand of tomato juice. Even one of the sales staff admitted to a reduction of range. Time we had some decent competition in this country as Coles and Woollies are raking in the money at the expense of the consumer, and producer, and replacing quality stuff with mediocre at best. It has to stop.

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