There is a Vons around the block from my home where I've been shopping for the past 20 years or so. A few months ago, I did price comparison between your stop and Winco. This was for the same items. At Vons I would spend about $300-$350 and at Winco, the price (again for the same items and brands), my cost was about $180. Now I don't about you, but I'm on a fixed income and saving about $120 for the same items are appealing to me. The other issue is that you store is either out or not stocking item that I use to buy and Winco has most of them. I don't know what you guys are doing, but unless you get more competitive on what you carry and your pricing, I will start shopping more a Winco and continue to keep more of my money for the same items. You guys need to fix this. Your stores won't even price match, or give Veteran Discounts.
Desired outcome: I want to know how you are going to handle this!