TrustPilot — No longer even trying to hide their bias toward those who pay them.
I used trustpilot to warn others about a company that I had a terrible time with. The company flagged the review and it was taken down for over a month while Trustpilot "investigated". In total, over the past year, this review has been offline due to it being flagged by the company for over 4 months!
By the time it went back online, it was no longer on a page that anybody would see, yet there were clearly a bunch of fake good reviews pushing mine down the list. Reviews by "ZX" who's only review on the website reads like a corporate manifesto, while not once offering any information about their personal experience. A couple more reviews are underneath by users "QX" and "XV" respectively and they pretty much look like they're copied and pasted from a company brochure. Who writes reviews like this? Someone on a payroll I would imagine.
You try to flag the fake reviews, nothing happens. They don't get taken down for over a month to be investigated. You don't get an email from compliance. You get ignored. You can try to talk to the friendly online chat folk, but they will tell you to speak to compliance (otherwise known as ‘the hand'.)
Every time my review is flagged, I complete the further censorship of my review and it goes back up, only to be taken down... rinse and repeat.
Worst still, the website displays the company's reason for flagging your review. I my case, it was quite defamatory. I filled in the necessary legal paperwork, informing the company that they were contributing to the publication of a defamatory statement... speak to the hand. Of course I'm not likely to take this to court and I guess they know this already.
I'm not the only once it seems. If you go to other review websites and take a look at user reviews of Trustpilot themselves (is this getting confusing?), you will find that everyone's favourite review website happens to be one of the worst reviews websites, usually having a rating of around 1.5 stars.
It's such a shame that companies such as trustpilot are allowed to continue to trade in this manner. There is no governing body for review websites. Trading standards will tell you to go to the Danish equivalent and my Danish isn't that great.
I won't be using the site any longer and I suggest if you are reading this that you think before doing so too. You might think that you're helping a small business, or other consumers by reviewing a company, but really you're helping to mask the reality.