I had purchased an Electrolux Microwave oven with grille and convection a month back from Reliance Digital, Hyderabad. After using it rarely for 20-25 days the oven was dead. The matter was informed to Reliance Digital more than a week back but there was no results. After making further inquiries, the Reliance Digital customer care informed me that inspite of repeated complaints to Electrolux Service Center in Hyderabad they did not bother to send anybody to check the oven and they are showing don't care attitude. Reliance Digital customer care staff also requested me to contact the Electrolux Service Center in Hyderabad, directly to make further follow up.
4-5 days back, I called Electrolux Service Center in Hyderabad the so called 'customer care executive' first refused to talk in English or Hindi, and insisted that I should talk only in Telugu or Tamil (I speak none). After giving him a thrash he started talking in broken English and after talking for 10 minutes he informed me that someone will visit my house at Mahindra Hills, Hyderabad to check the matter but none turned up !
Most of the time, when I call Electrolux Service Center in Hyderabad, they either do not pick up the phone or the lines remain engaged. The Reliance Digital people are also facing the same problem.
My sincere advise, that although I have been using Electrolux products for last 20 years during living and working abroad but after this experience with Electolux in India, I will not refer anybody to make the selection of the brand due to simple reason I have experienced. As an internationally known academician, customer satisfaction expert and management consultant, I will be teaching the case of poor Electrolux after-sales service as an example of brand failure.