This is an official complaint in respect of USDataCorporation. I contracted an email marketing campaign with them targeting 100, 000 North Americans, in the 55 to 80 age bracket with personal development as a specified interest and with medium-high levels of income. I hired the campaign for three sends of an e-mail promoting an extraordinary book by the writer Preciada Azancot, "The little girl who made God laugh". The quality of the book and the quality of the author can be seeing searching in Google.com her name "PreciadaAzancot", seeing her at wikipedia (http://es.wikipedia.org/wiki/Preciada_Azancot) or in her personal web page (http://www.mat-cachet.com/english).
I hired it because the salesperson of USDataCorporation told me the following: "Here is what we see on average with my other publishing clients. Of the 300, 000 emails that we send out, on average, 10-15% of them will open the email. Which means that you will see 30, 000-45, 000 book readers open your email. Of those individuals, you will see an additional 3, 000-6, 750 click through the email on to Amazon. If only 3, 000 purchase the book, on average you will make $2.75 per purchase which would be $8, 250 less the $3, 600 investment, you are looking at a profit of $4, 650." Ok, he was selling me the service, but I assumed that since he could be exaggerating, I might have sales of approximately 1, 000 books. The result of the campaign of UsDataCorporation? More than 4, 000 "people" access the amazon.com page where the book is sold and Zero Sales!!! Not ten, twenty or one hundred but zero sales! The sales should have taken place through amazon.com, a platform that is more than recognised and trusted by the public in general. My conclusions: I do not trust USDataCorporation, I do not trust the accuracy of its demographic data and I do not trust the data they have given me. I feel cheated.
$7, 000 invested for NOTHING!
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