State Farm Mutual Automobile Insurance Companyyou don't mess with my discount commercials

Look, I'm a woman. I don't consider myself to be overly feminist but your commercials should be on the syllabus in a college feminist issues class. Take the two commercials your company shows ad nauseum on pretty much every channel throughout the day. In the one that features the woman, she is portrayed as overwrought, obnoxious, shrill, and just plain nasty to those around her. In the one with the man, the guy is being challenged to a race and is portrayed as a big easygoing lovable doofus. I'm not one who usually notices these things but it smacks you in the face if you have half a brain. I would Stop portraying women this way. It's very negative and not likely to gain you new female customers in my opinion.

Sep 30, 2019

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