Here is my story:
On April 7th 2015, I made a reservation, through www.booking.com, at Shoreline Island Resort. Eights nights, including the 4th of July weekend at the premium of $40 a day for
that weekend. The total price given to me by www.booking.com was $1702.40 (including taxes). The company advertised this price as the lowest guaranteed. I took their word for
it. Big mistake.
While being at the resort, I looked at the resort's brochure. It included pricing for 2015 year. This brochure, and included pricing, was made available before the beginning
of 2015. It was certainly available to www.booking.com on April the 7th. The total price for the same period added up (including taxes) to $1360.80.
This means that www.booking.com charged me $341.60 (25%) more than the listed price. By advertising their price as the lowest, www.booking.com simply committed false
advertising. It should be, if it isn't a crime punishable by law.
I got in touch with www.booking.com to resolve this issue (to get back the difference). Their response was that they would not do anything about it because I complained after
the departure day.
Well. The lesson learned. Do not trust "the lowest price guaranteed" by www.booking.com. It is a simple, unethical lie.