after using slightly cheaper products without complaint for several years (clairol & garnier products), one day i randomly decided to "upgrade" to a more expensive brand. i picked feria in black. about $10 versus $7. anyway. something was wrong with the hair dye, it was really thin and runny, and ran all down my face and neck after applying only a little bit of it. that has never happened to me before. i had to stop because there was no way i could dye my hair with that product. wasted a bottle of dye.
a week or so later went by before i went back to the store and decided to try again. i had forgotten what brand it was i used last and, again thinking i should try a more expensive brand, inadvertently selected feria again after deciding i liked how that shade of black looked.
there was no problem with the consistency of the product. however, it then proceeded not only to dye an inch of my roots BRIGHT RED, it also didn't cover my greys AND it totally fried my hair. completely killed all of it. my hair has now gone from being soft and silky to being coarse and brittle. a hairdresser friend told me my hair is actually all dead now. oh, and also, it claims to be a permanent product, but it's not. for the next two weeks it came out every day in the shower until all i had left was dead brownish hair with bright red roots and my greys showing.
so basically, this is the worst hair product i've ever used. multifaceted and long-lasting, my ###. i have used much cheaper brands when i was younger (like the $3 brand on the shelves, i forget the name of it now) that left better results than this overpriced chemical garbage. i'm not sure how this brand continues to be one of the more expensive ones when it dyes your hair the completely wrong color, kills it all, washes out, and leaves your hair dull and lifeless.
needless to say i switched right back to my usual brand and am now just waiting for all the dead hair to grow out more so i can cut it off.
i still can't believe how using BLACK hair dye left me with a head full of bright red roots. don't buy this product!