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Loreal Feria Colour Booster Hair Colour / does not stay, it washes out!

1 South Africa Review updated:

I have been using Loreal Feria Hair Colour for the last 8 months, everytime I wash my hair the color comes out and I end up staining my towels. I used the Deep red for 8 months and then decided to use the black Loreal Feria Hair Colour and well it does exactly the same, I wash my hair every second day and everytime I wash the color comes out. On the box of Loreal Feria it states and I quote, "this color will not fade or wash out, it will grow out."

Well this statement is completely untrue, after having the hair color for 2 weeks after coloring it has completely washed out. I have now completely stopped using Loreal products as I believe it to be a waste of money. I am now using Garnier 100% color and I am satisfied.

I still have a box of Loreal Feria Hair color in black due to the fact that the shop where I bought it from will not exchange it for me.

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  • Ki
      24th of Jun, 2011
    0 Votes

    after using slightly cheaper products without complaint for several years (clairol & garnier products), one day i randomly decided to "upgrade" to a more expensive brand. i picked feria in black. about $10 versus $7. anyway. something was wrong with the hair dye, it was really thin and runny, and ran all down my face and neck after applying only a little bit of it. that has never happened to me before. i had to stop because there was no way i could dye my hair with that product. wasted a bottle of dye.

    a week or so later went by before i went back to the store and decided to try again. i had forgotten what brand it was i used last and, again thinking i should try a more expensive brand, inadvertently selected feria again after deciding i liked how that shade of black looked.

    there was no problem with the consistency of the product. however, it then proceeded not only to dye an inch of my roots BRIGHT RED, it also didn't cover my greys AND it totally fried my hair. completely killed all of it. my hair has now gone from being soft and silky to being coarse and brittle. a hairdresser friend told me my hair is actually all dead now. oh, and also, it claims to be a permanent product, but it's not. for the next two weeks it came out every day in the shower until all i had left was dead brownish hair with bright red roots and my greys showing.

    so basically, this is the worst hair product i've ever used. multifaceted and long-lasting, my ###. i have used much cheaper brands when i was younger (like the $3 brand on the shelves, i forget the name of it now) that left better results than this overpriced chemical garbage. i'm not sure how this brand continues to be one of the more expensive ones when it dyes your hair the completely wrong color, kills it all, washes out, and leaves your hair dull and lifeless.

    needless to say i switched right back to my usual brand and am now just waiting for all the dead hair to grow out more so i can cut it off.

    i still can't believe how using BLACK hair dye left me with a head full of bright red roots. don't buy this product!

  • Sa
      24th of Mar, 2016
    0 Votes

    I have been buying Loreal Excellence for at least 20 years.

    Their product, in the last year, definitely washes out even if you are healthy, no drugs or scripts. When I say washes out, I mean after the first wash (even if you don't wash for five days..and who wants to live like that).
    My mother is a retired hairdresser, thus we know what we are doing. I leave the product on for 55 minutes because I have grey hair at the roots, it looks lovely until the first wash.

    Certainly LOreal is playing some sort of game, so that the color washes out more rapidly, thus the need to do your haircolor more often. Nice little game on their part, so that they make millions more than last year. I'll bet that their salesgirls don't use L'Oreal on their own hair.

    I believe that a class action suit is in order, does anyone know a good class action lawyer?


  • So
      7th of Sep, 2016
    0 Votes

    I have the same problem as well with that Feria hair dye kit, and I had the burgundy color. It looked fine when I first washed and dried it after the dyeing process. I thought the color was color was pretty good. I usually wash my hair every other day, so when It came to washing, the water was like a brownish/red color and I was so confused. I forgot to used the given hair conditioner, so that's what I thought was the problem. Another couple days have passed, and I washed it once again, so I used the provided conditioner. AGAIN, the water was that brownish/red. This was my first time using the Feria line of dyes and I'm definitely not buying it again.

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