I’d been searching for a (non-mail order) sulfate-free shampoo for a quite sometime when I came across L’Oreal’s EverPure Sulfate-free Color Care System Volume Shampoo at Target.
After only two uses (it NEVER occurred to me the first time that the reaction to a “sulfate-free 100% vegan containing naturally-derived cleansing ingredients with no harsh, color-stripping sulfates or salts” could be the culprit), my skin started to burn and itch; even my feet and shins, where the shampoo dripped and contacted my skin, had big red splotches. At the time of this writing, 5 days after discontinuing use, the itchiness has not abated.
I went online to see if others have had the same results, and not only found countless posts regarding the same symptoms after using the shampoo, but also discovered the following: Additional primary cleansers and foaming agents include sodium lauryl sulfoacetate, which can be an irritant and isn’t considered mild or pure, and disodium laureth sulfosuccinate, which rates as a moderate hazard ingredient because of its potential to carry ethylene oxide and known toxins and carcinogens. Sodium lauroyl sarcosinate is even worse, since it actually increases absorption levels, and can be contaminated with nitrosamines. There are also a number of irritating preservatives and fragrance ingredients.
In other words, the EVERPURE line has replaced sulfates with further irritating and toxic substitutes. Therefore, there’s nothing PURE about this product.
As a long time customer of L’Oreal, Garnier, Kiehl’s, Vichy and other subsidiaries of L’Oreal and L’Oreal Paris, I’m shocked at this type of deception. After all, it’s the people who are searching for sulfate-free products who are depending upon the fact that they are indeed free of sulfates or like byproducts.
I will be blogging (HerNashville.com) about my experience, so others aren’t duped by the misrepresentation of your product and wind up experiencing the discomfort I have and continue to have. If you care to respond, I’ll post your reply as well. At the very least, I’d like a refund. Being wary of even handling the offending product, it’s now in the trash.