I think everyone that says these things A. no nothing about marketing and B. didn't listen or watch the commercial C. knows absolutely nothing about a passion for food, freedom of expression, and symbolism. You all are missing the point. First you would've had to read Padma's book to understand the context of which the commercial used it. Secondly, you would have to understand that for food lovers every where (especially chefs) eating great food is a very sensual experience. They derive the same pleasure from the experience of tastes as lovers do foreplay.
It's not porn people! Apparently, nobody who posts these comments have ever seen porn, even soft core porn. I'm a woman, and I am not offended by this commercial because I used to work in marketing for a few years. What people find offensive is usually because they are uneducated and do not see the whole picture. Sometimes that is the fault of the advertising/networks. Mostly because of time constraints, etc. things tend to get lost in translation. I wonder if everyone who complains is also calling the axe company, burger king, tampon companies, penis enhancement agencies, etc. It's only offensive if you are easy to offend. Try talking to your children instead of shielding them from the f***ing world. In the long run you are doing more harm than good by not preparing them for what is truly out there.