It is amazing how just after refusing to pay to advertise on Yelp, all my favorable reviews disappeared and only the worst reviews I ever received showed up. This is in spite of the faith that many customers told me they left five-star reviews but funny thing is only the one-star reviews are showing, and I wonder how legitimate these are since I never hear of most of these people. After looking into this matter, I find that I am not the only one to have these feelings. In fact, it seems that Yelp has gained a pretty strong reputation for taking advantage of those who refuse to advertise with them. Look it up on the web. You'll find many stories similar to mine when businesses feel they've been done wrong by Yelp.
Recommendation: Boycott Yelp - remove to advertise with them - tell others how crooked they are