I have been using dawn liquid dish soap for years and like the product. I have always bought Dawn in the "refill" size. When I purchased today, I noticed that the container had changed and now has a "easy pour" top. What I didn't notice right away was that the old bottle held 70 ounces while the new container, much to my surprise, holds only 67 ounces. That's at the same price at my store. Why didn't you just raise the price of the original bottle a few cents rather than hiding the increased cost by releasing a new, smaller bottle? You think people won't notice this?
Recommendation: Be aware. I will still buy the product, but I am willing to accept a higher price per ounce.