They offer a free membership profile, but send flirts from women that do not know that the company is sending these flirts to men. They do this so you will join the site for $28.95. When I wrote these ladies back I found that they never sent the firt and they did not know what I was talking about. It's clear that they have a internal system that can send flirts from members that are unaware.
The company also says that it screens profiles, but often profiles from scam artist Russian women are not removed. It's easy to find these fake profiles that have model pictures and the word "I want to find a interesting person."