By entering the URL into the ADDRESS BAR, not the Locator or search bar, you will go direct of the website. This concept is convered in "The Internet For Dummies" and "The Internet 101" at any college, university, high school, public school, elementary school, pre-scool, and also by your 5 year old nephew or niece.
It can be confusing, since the address bar and the locator/search bar are textfield forms and kinda look the same. The difference is that one submits your "text" (query) to your favorite search engine, and the other takes you directly to the website.
If the specific site is not indexed by a search engine, which is likely with such a promotion, then it would NOT show up on any search results. This does not mean that the website does not exist, but that it is simply not in the search engine's database. A website CAN exist and not be in the search engines at the same time.
This would make an interesting study on consumers dependence on search engines over their intellect and common sense.
So, before you go slandering a reputable company, make very sure it is not a case of SFU - Stupid F***ing User. And just because you can turn on a computer, it does not mean that you know how to use one.
BTW, I entered my Gift Number and have received my gift. Not problems at all. Thank you Rogers!