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Hardee's / commercial

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I understand that companies use tactics to gain sales, but this commerical with the "lady" eating the hamburger... well you can't even say she's doing that- it's more like a interview for a r rated movie. I saw this during the day/evening with my 9 year old daughter and 14 year old son.. Come on Hardee's, advertise the good stuff on your burger, don't continue this sexual theme that you have been using for over a year or so.. Top CEO, would you let your daughter do this commercial?


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A  21st of Apr, 2009 by 
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I totally agree. This commercial is pornography. I've mailed Hardee's a complaint in writing! Hardee's gets no business from my family until their advertising changes.
A  22nd of Apr, 2009 by 
Agree Disagree 0 Votes
I agree also. It's a disgusting commercial and has no bearing on what the actual food at Hardee's is like. Where can I send my complaint? I would venture a guess that the men like it, but why do they continue to treat women as sexual objects? I'm so sick of the media portraying women like that (I'm young, thin, and good-looking by the way so it's not jealousy!) We women will never have men respect us for our minds and hearts when the media continues to objectify us in this manner. A fast-food commercial is not the place for pornography!!
D  28th of Apr, 2009 by 
Agree Disagree 0 Votes
I think everyone that says these things A. no nothing about marketing and B. didn't listen or watch the commercial C. knows absolutely nothing about a passion for food, freedom of expression, and symbolism. You all are missing the point. First you would've had to read Padma's book to understand the context of which the commercial used it. Secondly, you would have to understand that for food lovers every where (especially chefs) eating great food is a very sensual experience. They derive the same pleasure from the experience of tastes as lovers do foreplay.
It's not porn people! Apparently, nobody who posts these comments have ever seen porn, even soft core porn. I'm a woman, and I am not offended by this commercial because I used to work in marketing for a few years. What people find offensive is usually because they are uneducated and do not see the whole picture. Sometimes that is the fault of the advertising/networks. Mostly because of time constraints, etc. things tend to get lost in translation. I wonder if everyone who complains is also calling the axe company, burger king, tampon companies, penis enhancement agencies, etc. It's only offensive if you are easy to offend. Try talking to your children instead of shielding them from the f***ing world. In the long run you are doing more harm than good by not preparing them for what is truly out there.
N  28th of Apr, 2009 by 
Agree Disagree -1 Votes
Car: Hardee’s
2740 S Glenstone Ave
Springfield, MO 65804
N  1st of May, 2009 by 
Agree Disagree +1 Votes
There is a girl in that commercial? All I focus on is the delicious western burger! I am 450lbs and I am trying to reach my goal of 500, these western burgers are going to help me. I don’t need a sexy temptress to get me to eat; I just need to see the burger! By the way I just dropped some sauce on my leg and I can’t reach it… anyone want to help me out?
N  1st of May, 2009 by 
Agree Disagree -1 Votes
You are a sick, perverted glut. Lose weight & wipe the sauce off of your own leg. Why are you bragging about your obesity? It's disgusting & shameful not to mention sinful; gluttony.
A  10th of May, 2009 by 
Agree Disagree +1 Votes
@ IndEpthfemale: I have to disagree. I know and understand marketing, and this was nothing more than a shameless attempt to sell more burgers with sex. While your thoughts on chefs having an almost sensual connection to food is likely true, we both know that this commercial did NOT target chefs. Come on... Hardees wants men to stop what they're doing and stare at this commercial, and then some point realize, oh, this is a Hardees burger commercial. And that would be OK, except that it's not just scupulous men who have to see this commercial. As another writer mentioned, anyone could be sitting in front of their TV enjoying a program that *they chose*, when this commercial is aired without their consent. Yes, an attentive parent might quickly change the station, but by the time they realize it's a racy commercial the children in the room have already seen it and are now asking Mommy why she changed the channel. Do you want to come explain sex to a 4 year old? No, commercials like these should not be permitted to air on channels that are likely to have children watching, just like so many other tasteless commercials.
D  14th of Jun, 2009 by 
Agree Disagree +1 Votes
Oh come off it, in a child's eyes this is merely a woman, sitting on some steps, eating a burger. It's only adults that are offended because it titulates your sexual desires, and for that you are embarrassed to feel in front of your own child.
A  28th of Aug, 2010 by 
Agree Disagree -1 Votes
If you are a shift leader do you think its okay to talk about other employees behind their back, and complain to other crew members and shift leaders? you should not make other employees feel bad for not coming in on their day off., or expect them to stay longer when their shift is over, and then if the crew does not stay or come in on days off the next day you treat them crappy. talking smack is not okay and will never be okay! All employees are to be treated with respect.
A  28th of Feb, 2012 by 
Agree Disagree 0 Votes
Hardees commercials is pretty well porn. I'm a woman and I'm tired of all these commercials popping up. I don't know what they think, that women don't eat burgers just men. All these commercials are geared towards men. And I turn the pornographic commecials that I have no right in my own home to choose what I want to see and I definitely don't want to see this crap. I'll never eat at Hardees again. I'm fed up and about ready to throw my tv out completely. They should make something to be able for a household to block these commercials.
A  31st of Aug, 2012 by 
Agree Disagree 0 Votes
Hardees is so desperate that they are using soft porn to sell burgers. It is a shame that all the world cares about is the all mighty dollar and not what our children are seeing on TV. No matter how hard you try to be right there by their sides screening what they see, things like this can show up. I to have written to the headquarters and the FCC to complain about their commercials. It is a sick world we are living in today.
N  3rd of Sep, 2012 by 
Agree Disagree 0 Votes
I too agree the new commercial is disgusting, tasteless and borders on perversion!! My 14 year old daughter was sitting next to me as the commercial came on and she said "Wow"! Why don't they just show porn"!!! I do not care about what this commercial is based on, I do care about the message it sends to women and young women everywhere! It exploits women and young girls!! I will NEVER step foot in a Hardees restaurant again!!! If they go out of business, it's obvious why! They sealed their own fate! Either way, this commercial needs to get off the air!!!
A  6th of Mar, 2013 by 
Agree Disagree 0 Votes
Pure pornography. I too will not patronize Hardee's until it cleans up it act.
N  6th of May, 2013 by 
Agree Disagree +1 Votes
I agree. Hardees commercials are disgusting. Having a child is one of the greatest blessing's God has given me and I'm trying to raise my son to respect women. If Hardees chooses disrespect that, and use women and sex to sell burgers on national television, no problem...just don't do it during family hours of T.V. They lost our business...I'll let them sell burgers to perverts. I predict that they'll be the next chain to cut their franchises and blame the economy. I'll eat more chicken. ;)

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Hardee's Restaurants Logo Hardee's Restaurants
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100 North Broadway, Suite 1200
Saint Louis
United States - 63102
+1 877 799 7827
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