Big 5 Sporting Goods review: price deception tactics ( 2 comments)

I was in the store yesterday looking at pocketknives they were advertising on sale. in the display case was a Smith and Wesson Extreme Ops folding knife, model # CKG105 that had a price tag of $59.99 and a sale price of $9.99. I purchased two of the knives thinking I was getting an incredible deal (saving $100 off of the retail cost of the two knives).

When I got home from work today I Googled the knives and discovered that in almost every store or online shop the knives are retailing for between $15 - $25 apiece. I cannot find any outlet other than Big % Sporting Goods that has them listed for $60 and feel that Big 5 was deliberately misrepresenting the retail price to deceive consumers into thinking they were getting a better deal than they actually received.