Watch the name of the company! Pet Amber Alert is a SCAM. I thought I was doing business with PetAmberAlert.com, but since I wasn't, I can't actually evaluate them. However, the deceptive name warrants a stern warning to any future customers. The biggest tell-tale was the "SES Rescue" uniforms they are wearing in their Facebook profile photo. Those belong to the Australian government's search and rescue team, not any pet finding. Their claims to use drones are probably bogus and they'll extort you again to get your pet's location, which is likely fraudulent as well. When I did my cursory scam search before paying, I got PetAmberAlert.com data, not Pet Amber Alert and was fooled into thinking I was dealing with a legitimate business.
Recommendation: Make sure you know if it's the actual company or a copycat scammer!