Ralphs Grocery review: fresh meat counter advertisement

At this time of year, it is advertised a 50% discount SEAFOOD sale! Specifically. the crabs are my concern. Yesterday the king crab was $24.99 per pound. Today I am told they are now on sale at $19.99 per pound supposedly 50% of the original price. How is that possible? You have never sold crabs at $39.99 per pound in this area and doubtfully anywhere else. Your advertisement of 50% seafood sale is deceitful to say the least. You want folks to think it is a sale when to you it may be but it is definitely not 50% by all means. It doesnt take a rocket scientist to figure out your game. Just call it a sale and do not say 50% because it is not, based on the previous pricing. Smart folks watch the prices, so, just keep it real and tell the truth is all that Im asking. This is reason enough to change our holiday shopping to Von's for a better deal. No false advertising to loyal customers!