Nike — all merchandise
I am a consumer who NEVER takes part in these online surveys. This one was too hard to pass up.
I am a semi-retired 51 year old who is a very active equities and options trader. I have owned as many as 600 shares of NKE at times in the last five years.
All that said, I will NEVER purchase another NKE piece of merchandise nor will I ever invest in the company again.
NKE has massively shot themselves in the foot, all just so they will appeal to the disaffected consumer and political activist left.
I am absolutely stunned by this decision and consider it to be amongst the dumbest boardroom decisions in the last 25 years.