Dick's Sporting Goods review: no sweat warranty

I bought an Eliptycal over a year ago, I paid for no sweat warranty and for people to assemble in and delver it to my apartment . After a few days heard a loud noise in it, called Dicks and had to wait months till someone came to repair it, a few months later found out there was so resistance to the eliptical. I couldnt find reciept, called Dicks and was told that after 90 days, I'm erased from computer. After they gave me numbers and was dealt the "RUN AROUND", I finally decided to call Sears to send a technician which I am spending 300 dollars to fix my machine. The Sears tech told me I would have been in the computer for years. I paid an extra 150 dollars for the no sweat protection plan and they said I wasnt registered for it even when a technician from a place called "Primetime Technicians did come to fix my eliptical prior to this. I'm very hurt and feel like I've been scammed.