Value Plus is a Discount service out of MN that various online and phone order products offer as a free trial along with their product. It is automatic. I got it from Patch Perfect Grass Seed. You are automatically registered and if you don't cancel within the trial period (30 days) you'll be billed 16.95 a month. Unfortunatlly, if you don't read the fine print carefully, you'll never notice it. I skimmed over it, and thought I had turned it down. I am canceling this service (they seem legit) and will not purcase products that tack it on in the future. I'll see if they do what they say they will - i.e. cancel it and refund the monthly fee. Call the phone number or go to www.programstop.com (should tell you something when a company has a website just for cancelations) to cancel this program.