Lady of America / Fraud and scam
Lady of America is an elaborate scam. The sales projections are fake and the number of failed franchises is a lie. Be sure to attend their 'Discover Day', and you'll hear how people are signing up over one hundred members per month. You'll break-even in 3 months. And, the number of failed franchises is practically zero.
The truth is you might get 30 or even 40 members per month. But given the high royalty rate, high membership processing fee, and high rent, you will need over 500 members (maybe more) just to cover expenses. Be prepared to spend over a year trying to survive. Kiss your $200, 000 investment good-bye. Yes, $200, 000, not $100, 000 or $150, 000 like they told us. Hell, there own start-up equipment list costs more that their equipment estimate.
Franchises are dropping dead left and right, but they continue to sell franchises. What we have here is a used car salesman that sells cars that don't work. It is always the driver's fault that the car doesn't work. Regardless, they keep selling broken cars that no one can drive.
Would you rather resell a failed franchise for $100, 000 or collect royalties? Failed franchises are more lucrative. Just ask the owner, Roger Wittenberns, who lives in a $6.26 million house.
Don't buy a Lady of America franchise. Franchisees are not supposed to succeed. If you do decide to buy, ask for a bankruptcy form with your Franchise Agreement. You'll need it later.
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