First Data Merchant Services / service
Not for small business. First Data may work for big business but it is definitely not for small business. First Data will 'fee' you to death raising the effective rate of processing credit cards well beyond the industry norm.
The sales process was deceptive especially to a neophyte. Sales people represent themselves as trying to 'help' you understand card processing. Nothing could be further from the truth. They're goal is to sign you and move on.
Although the discount rate is attractive that's not the real issue to a small business offering card processing as a convenience to their customers. The fee structure is not friendly to small business.
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