The complaint has been investigated and
resolved to the customer's satisfaction
Blue NileOnline scam

WARNING, although we've heard WONDERFUL things about Blue Nile and once thought of purchasing their stock, my husband tried to buy me an anniversary ring from them. He thought all was fine until he received a phone call from their customer service saying the diamond he picked is not available. It was when he put the ring together online. Ironically they offered to sell him a MORE EXPENSIVE diamond!

They LOST a $9, 000 order because of this (yes $9, 000 for one diamond set in yellow gold). I'm actually happy this has happened because I already had a diamond solitaire. But I thought those of you out there who 'thought' you were putting together a nice ring - may get a ring of another kind - a phone ring telling you your diamond is not available too!

To date - they have not responded to our complaint of their bait and switch tactic they performed on us.


  • Tm
    tmorgan67 Aug 10, 2015

    Just to let you guys know, as a web designer who regularly programs database systems similar to what Blue Nile (and pretty much any online retailer big or small) uses, it's completely possible on rare occasion to have an inventory system set up perfectly and yet still have this sort of situation happen (where two customers simultaneously submit orders for the same item and you're left to call one of them and explain that you unfortunately won't be able to fulfill their purchase as ordered). This is because most websites over a certain size can't be handled by a single server (a server is nothing more than a computer that stays turned on 24/7 and sends text, images, etc to your computer every time you request a new page on the website). Blue Nile certainly is of a size where I'm sure their website is served by several dozen individual computers (at least), all networked together. When you set up something like that - through a master networking device called a load balance (which takes each individual person's request and sends it to the computer that's currently least busy), each computer is probably going to have a separate copy of the full database on their hard drive (since database searches are one of the most processing-intensive things they do to serve up a website, yet every single page load usually involves one or more database lookups). This introduces the problem of having to constantly keep these multiple copies of the database in-sync with each other. Of course, there are processes to handle this, and a website like Blue Nile, where the majority of the items available have an in-stock quantity of only 1 and therefore need to mark a listing completely unavailable almost every time a purchase is made, I'm sure has built out a very robust and quick database-synchronization system to keep it as updated as they possibly can. But even then, you have to understand that with the size of this website and the size of its database, there's still no way to get instant synchronization among a number of computers. In fact, even the best servers and processing and networking equipment, when dealing with a challenge of this size, may very well take up to a minute still to sync all changes among, say, 12 computers hosting the database. So no matter how hard they try, making phone calls like this one is just going to be a daily item that customer support is going to have to handle. I'm sure Blue Nile makes several such phone calls every day, and will continue to make them until the technology powering our servers catches up to the load placed on them. They aren't trying to bait and switch you, and they know they're undoubtedly losing sales due to customers becoming suspicious whenever this happens. The only thing they could possibly change would be to maybe try and educate consumers about this when calling to explain that this really is unavoidable and happens to several people every day who order from them. That's why I'm sure they've invested in the best servers they can - because one $9000 order a day can buy quite a bit of networking equipment.

    Don't be so suspicious. Most people running businesses are actually trying to provide as good of a service and as high quality as they possibly can. We don't get some sort of pleasure out of cheating people, and earning money in less-than-honest ways certainly doesn't lead to great self-respect. Most of the time, owning a business can provide more than enough for all your needs and wants without having to resort to any dishonest tactics - and the way economics works, often honesty and fairness and truly striving to do the best for your customers actually ends up paying off better in the end than exploiting them ever could have. Most businesses know this, and most complaints like this one are just spoiled rotten consumers who are so used to being treated well that they've come to expect businesses to bend over backward and end up complaining about things that they don't really understand fully and which the business couldn't even have avoided. Blue Nile probably hasn't gotten back to you because you came off sounding spoiled rotten and accusatory and just happened to have your annoying "inquiry" read by someone who'd already answered 80 or so inquiries that day and had had enough of unpleasant people. I'll tell you, when I did customer service, I used to just close tickets sometimes without an answer when the tone was overall too unpleasant or impolite. I had the advantage of owning the business, so I could decide when I wasn't interested in servicing someone and didn't want their money, but I wish more companies, especially national ones, would start to take a similar approach and allow their customer service more latitude to respond to impolite, unpleasant people with less tolerance. I certainly bet miss "I already had a solitaire and don't need your $9000 diamond" who doesn't have a clue what a MySQL database is or why they seem to take several seconds to sync together more data than passed through her head in the last year wouldn't be quite so hard to tolerate if more of the people who she acted impolite toward were allowed by their companies to push back to some degree and put her in her place. Remember that in a sense, you're doing the world a favor whenever you shoot down someone like that. They need to learn that they aren't who they think they are.

    0 Votes
  • Bi
    Bill400 Sep 15, 2014

    Bought a nice diamond solitaire with a tiny "feather" in the diamond. Initially is was a beautiful stone. Over time the feather grew and obscured the stone's ability to reflect light. I have heard of poor quality stones being treated to hide defects. I understand that the stone may have been infused with oil to hide most of the feather. The setting was very nice. Bracelets from BN have been very nice.
    In the future, my diamond purchases will be from a local, reputable jeweler.

    0 Votes
  • Jd
    jdubs22 Apr 21, 2014

    Actually GIA was under investigation for over grading diamonds. Blue Nile on the other hand does this to customers constantly. Luckily this women did not pay for it before they told her it wasnt available. The are hundreds of complaints that are very similar. They take the order and your money then call you two weeks later saying it has already been sold but we will send you a similar product. But when the consumer receives the product it is not the original quality they paid for and BN will refuse refund. This woman is not crazy but lucky she didnt get scamed out of $9k

    0 Votes
  • Be
    bellatoula Dec 07, 2013

    My fiancee bought my engagement ring from them and they were very professional and customer service oriented. He had my ring appraised by an independant jeweler and he was got exactly what Blue Nile rated the diamond as, plus he got a much better deal buying the ring from them vs a local diamond dealer. We are planning on buying our wedding bands from them.

    0 Votes
  • Ne
    Need advice from you Aug 27, 2013
    This comment was posted by
    a verified customer
    Verified customer

    Are yo u trying to say that the gemologist are grading the diamonds they sell higher than its actual value? I have always assumed GIA certified appraisals were honest appraisals. Am I wrong?

    0 Votes
  • St
    steveL123 Aug 28, 2012

    I have read enough negative feedback about Blue Nile from other consumers. Undergraded diamonds, etc...
    I will NEVER buy from Blue Nile no matter how great their web site users say they are.

    0 Votes
  • Jo
    Joshxxx Mar 24, 2011
    This comment was posted by
    a verified customer
    Verified customer

    LOL. How is this a scam? They didn't lose your ring, they didn't have it in stock so they contacted your husband to tell you. It's not like you ordered a ring and it was lost in the post. What a stupid woman who wants to complain about this. I've ordered from Blue Nile and they are excellent in customer service and value for what you pay. Much cheaper than local high street retailers.

    0 Votes
  • Pa Mar 20, 2011
    This comment was posted by
    a verified customer
    Verified customer

    I can not agree with this lady any more!!! It is a kind of flaw of Blue nile's on line system.
    It can not happen as long as I had experienced in Online shopping mall business.
    As soon as her husband purchased through on-line shopping mall, the system will drop the level of stock automatically. It must be a kind of their bait and switch tactic ...

    1 Votes
  • Go
    going gugu Nov 05, 2010

    I agree with most of you, this lady does sound like an idiot. Spending $9K on anything is A LOT of money but for a diamond it's not that much. She acted like she wanted to be treated like Royal just because she is going to spend $9, 000 on a ring. BiG DEAL! I am looking at a ring that is $25, 000 and I don't even expect anything from Blue Nile other than to call me and let me know, too, if the ring is not available. That is what I called customer service. And if they sent her a cubic Z. she probably wouldn't even know the difference. Stop lady, don't say it's a scam when you're just a little spoiled brat cuz you're wasting our time reading your post!

    0 Votes
  • Wi
    willsonmax Jun 08, 2010
    This comment was posted by
    a verified customer
    Verified customer

    I doubt their website is directly linked with their cash register so obviously there is going to be a slight delay in updating it. have found that most independent jewelers have very, very high mark-up.


    0 Votes
  • Mo
    mommouse59 May 29, 2010

    I've been buying from BlueNile since 2004 - and never had a problem. About this woman's complaint - sometimes their systems are being inventoried and updated. This could have easily been the case because they do a huge volume of business.
    To "reginald_2020" - I have found that most independent jewelers have very, very high mark-up. I'm not surprised that the price you received was 4 -5 thousand dollars over BlueNile. Just because someone calls themself "a wholesaler" doesn't mean that they are going to be giving you any deals - they just make you think that.
    In all businesses there will be complaints and issues, but by far, BlueNile is one of the most extraordinary customer service-oriented businesses I have ever dealt with. Between birthday, graduation, weddings, etc...they are a great place to get a nice gift at a fair price. IMHO

    1 Votes
  • Re
    reginald_2020 Mar 17, 2010

    I have a question to all the people that bough from BlueNile: are the diamonds really what they say they are? i ask b/c i got a price from a wholesale jeweler who priced the exact same ring (same size, clarity, cut, colour etc) and their cost was like 4-5 thousand dollars more then BlueNiles prices... usually if something is too good to be true it usually is... am i wrong?

    -2 Votes
  • Mp
    mpoofta1 Oct 02, 2009

    This lady's a crank and a dumb ###. She deserves to be bent over and ###ed in the ### until she "gets it."

    2 Votes
  • Sh
    Shaun.A Sep 16, 2009

    I recently bought my fiancees engagement ring from Blue Nile and she loves it. THe service was fast, the diamond was exactly like described on the website, and when I had it appraised by two independent sources for my homeowners insurance, the appraisal came in at $1400/$1500 higher than I paid. I will certainly use again.

    1 Votes
  • An
    Anthony S Aug 13, 2009

    I DO NOT LIKE BLUE NILE AT ALL!!! i trusted them for a long time...but now i switched to is so much better

    0 Votes
  • Fr
    Frank Jun 04, 2009

    Why did this lady even waste our time complaining?...I would not had to of read the ridiculous thing. She just doesn't understand how Blue Nile operates. I doubt their website is directly linked with their cash register so obviously there is going to be a slight delay in updating it. Give us a break lady, you sound really spoiled. They have so many diamonds to choose from you could have found one almost identical. They could have sent a diamond and cert that was almost the same and you would have never known the diff! But, they did the right thing and called you. [censored].

    1 Votes
  • Il
    ilikecomplaining May 20, 2009

    How the heck is this a scam. Their online stock was out of date and they called you the next day to see if they could fix it. If there is a mistake this is exactly how i would want them to handle it.

    A scam would be if you bought ring A and they shipped you a crappier ring B instead.

    I bet you complain when your pizza shows up in 21 min instead of 20.

    3 Votes
  • C
    c Sep 24, 2008
    This comment was posted by
    a verified customer
    Verified customer

    Blue Nile resells from wholesalers. Their website is a listing of available diamonds. If they happen to be a little slow on occasion, big deal. Choose another. They have thousands up there. They called and told you the diamond was not available. Sounds like what I'd want them to do.

    1 Votes

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