Safe Auto Insurance — advertising
Dear Sirs: We watched the Safe Auto Insurance commercial shown during the Super Bowl and again tonight, Thursday, Feb. 10. The commercial shows a man being kicked in the groin several times, presumably to show how unexpected problems require insurance.
That ad is disgusting, inappropriate and in extremely poor taste! It certainly does not inspire confidence in your product, nor does it encourage my husband or myself to investigate Safe Auto Insurance for our own insurance needs. I'm sure your advertising staff could come up with something that is in much more informative regarding the importance of owning insurance and the positive aspects (if there are any) of Safe Auto Insurance, in particular.
Please rethink the current commercial. As it now is, it is a waste of our time to watch it, and it is a waste of your company's money to pay for it.
Thank you. Mr. and Mrs. Karl Voelkel