For a couple years watching me drink a different mushroom sludge, my husband often turned up his nose and said, “ How can you drink that stuff? Don’t you want a cup of real coffee?” Then I started drinking Ryse and when he asked why I drink something instant, I said, “because my coffee has less caffeine than your regular coffee but will help me live longer and my brain to be sharper than your coffee. And now I can drink 2 cups of Ryse coffee and not be jittery. And did I mention it has a smoother taste.” So he asked for a cup and now I guess I better double my 2 bags to 4 bags a month because he drinks a huge mug full every day now. Go figure."