I am a retired professional and am writing to express my displeasure with the Lume commercial that you are running constantly. I must say that I had not heard “butt crack” for years, and I have not missed it. In recent weeks I literally hear it a minimum of four times per hour on your network. The other night I was watching MSNBC and became so sick of seeing it that I turned the TV off. When I tuned in the following morning, it was the first thing I saw. Suddenly I feel like I am listening to adolescent boys talking about bodies regularly, and I do not appreciate it.
I have a friend who uses this product and speaks highly of it. However, I would never buy it because I find their marketing objectionable: "Think pits, underboobs, butt cracks, thigh creases, and feet!" So far, I have not heard them mention other areas listed on their website, e.g., belly buttons, tummy folds, vulvas, and balls. However, I trust it is a matter of time.
Their website advises people to “Apply Anywhere You Have Odor.” I believe they are targeting women in an attempt to make them insecure and uncomfortable with their bodies. I have spoken with other friends about the ad and they feel similarly.
I have always favored MSNBC over CNN because I like the diversity of hosts and panelists. However, I find this such an irritant that I am going to try CNN. If they run that ad constantly as well, I guess I will restrict myself to print media.