I've had a very frustrating experience with Cooper Vision's reward program. I earned a reward card, only to find out it expires after just six months. That's a very short window, especially for customers who don't make frequent purchases or who are saving their rewards for a special occasion.
What made things worse was learning that if the card expires, you have to pay an extremely high fee to get a new one issued. That doesn't feel like a loyalty program- it feels like a penalty. Customers who've already spent money to earn rewards shouldn't be hit with extra charges just to access what they've already earned.
A rewards program should build goodwill and encourage repeat business. Instead, this setup feels restrictive and discouraging. I hope Cooper Vision reconsiders these policies and creates a program that truly values its customers. I for certain will be using a different company in the future.