ITV / advert for direct line on itv 2

United Kingdom

From the unbelievable events in London from the fire at one of the towers, where many people where trapped, lost their lives, I feel that after seeing an Advert for Direct Line on ITV2 approx 6.35pm from You've Been Framed.

The advert showed a woman from a fire, where the guy asks where are the others and the woman replies, 'They have gone to a better place'.

Completely insensitive in respect to the tragedy in London. Was not hard for ITV 2 to pull the advert in respect for those suffered.

Though, what can you expect from a channel like ITV... Poor show and disgusted. Don't apologies, just pay a little more attention to detail and think before you air...

Jun 14, 2017

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