Wonder Bread review: Less than ONE star :-(

Bought a loaf of Wonder bread last night at my local Kroger. Went to fix me a peanut butter sandwich for a snack today, when I reached in the bag, I know something was off. The bread was very rough to the touch, no flexibility to it at all. Even had an off yellowish color, the smell was off to. I checked for best buy date, still had 6 days on that. First, I contacted Kroger and told them about my experience, which they responded by telling me to bring it back, but told me they have had a lot of complaints about Wonder. I did a little bit of online searching and found a lot of the same complaints. Wonder will be losing a lot of customers if they feel this represents a quality product, it does NOT. Store brand bread is much better than the loaf I opened. I have been eating Wonder Bread for years, I'm 61yrs of age, eaten a lot of peanut butter sandwiches over the years alone. Wonder you need to get your act together. If this Is a PROFITS above QUALITY? Remember without QUALITY there are no CUSTOMERS. I will try again in a few months to see how the quality is holding up. Thomas