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itv and irn-bru / inappropriate

1 Leeds, England, West Yorkshire, United Kingdom

tuesday 9.4.13, at about 8.30pm, the football match was on (galtasaray vs. real madrid). during the commercial break, an advert for irn- bru came on. this was highly inappropriate; a busty lady, showing a large cleavage, was encouraging the 3 boys with her, to ogle her and to fantasise about her. she was even encouraging her 'son' to show this kind of behaviour. i think it is not right and HIGHLY INAPPROPRIATE or young boys to picture a mother-figure in such a role. at this time of evening, young children (under 11) who like football, would have been watching this and many families would have been watching this therefore it is not right for them to be seeing these images on screen. surely irn-bru can think of other ways/scenarios of selling. and itv should think about their audience too.
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Apr 9, 2013

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