American Behavioural Research Institute / Relaxium — Misleading claim
Consumers have enough difficulty distinguishing good supplements from the bad.
Relaxium is deliberately misleading consumers with false claims, aimed at giving reassurances of the products' legitimacy. The company website homepage announces that "Relaxium is endorsed by: American Behavioural Research Institute."
On further investigation, it appears that the Relaxium trademark is owned by American Behavioral Research Institute, LLC, Boca Raton:
"On Saturday, October 31, 2009, a U.S. federal trademark registration was filed for RELAXIUM by American Behavioral Research Institute, LLC, Boca Raton, FL 33496. The USPTO has given the RELAXIUM trademark serial number of [protected]. The current federal status of this trademark filing is REGISTERED. The correspondent listed for RELAXIUM is MORRIS E. TUREK of YOURT..., 167 L..., CHESTERFIELD, MO [protected] ."