Playboy Shoes / broken heel

I bought a pair of shoes & after wearing them 6 times the heel snapped. I couldn't find the receipt & the shop said nothing could be done without this. I e.mailed playboy sending them a picture of the shoes complete with the box they came in. The reply was that they could do absolutely nothing and suggested that I try to get them repaired. This was not the answer I expected from a company the size of Playboy. There was not even an apology. I certainly will not be buying any more of their products.