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Kinohimitsu, a brand is being sold by KinoBiotech, a listed company in Taiwan

Posted: Jan 16, 2016 by    

Unethical brand - scam

Complaint Rating:  100 % with 6 votes
100% 6
Contact information:
178 Paya Lebar Road #04-02
I am a regular user of Lutein supplements because I suffer from AMD (Age-Related Macula Disorder). Recently I changed to Eye Bright from Kinohimitsu (http://www.kinohimitsu.com) because it claims one sachet contained 100 mg of FloraGlo Lutein. However, my eye condition turned worse after switching to Eye Bright. I wrote to the material supplier of FloraGlo Lutein, they finally came back and said the elemental lutein in Eye Bright is only 10 mg. The content of lutein has been blatently overstated by 10 TIMES!!! I fully understand now why my eyesight worsened after switching to Kinohimitsu's Eye Bright. I am furious why the Singapore and Malaysia Health Authority does not take serious effort to stop such unethical companies and decided to investigate deeper into KinoBiotech. I hope to alert all consumers who fall prey to this unethical company because they engage famous celebrities and brainwash consumers with overwhelming advertisements on TV, Newspapers and Internet marketing. With help from my friend who is familiar with health supplements industry in Singapore and Malaysia, here are some findings of the unethical marketing of Kinohimitsu : (1) Kinohimitsu claim they are working as joint venture with Japanese company, but there is no such operating Japanese company can be located in Japan's business directory or internet and I cannot find this Japanese company in their annual report. (2) Kinohimitsu claim their foot patch is FDA approved. However, I check with FDA web site, and FDA only approves drug. FDA does not approve health supplements or general consumable products such as foot patch. (3) Kinohimitsu's product are mostly made in Taiwan or Malaysia. However, they add in the word J'pan to mislead customer to believe it is a Japanese brand or made in Japan. There is NO such brand in Japan and it is also NOT made in Japan. (4) Most of Kinohimitsu's products do not give breakdown of the actual amount of key ingredients and sells by product claims and celebrity endorsement. Functional dosage of actives is extremely doubtful, not to mention it is also doubtful and cannot be trusted, given that the Floraglo Lutein in it's Eyebright is over claimed by 10 times as confirmed by the Floroglo maker! (5) Most of Kinohimitsu products are sold in Singapore and Malaysia. In Malaysia, they are registered as food item without Malaysia supplement registration number. This means that whatever supplements they sell in Singapore (and same item sold as food in Malaysia) does not contain the functional dose of a supplement and is definitely highly overpriced as food. (6) In Kinohimitsu's website, they claim they have R&D team and production facility. KinoBiotech is listed in Taiwan and its Annual Report does NOT have any Manufacturing and R&D expenses. This is the biggest scam of all! If you are serious with your health and trust Kinohimitsu products to protect you, you will be very disappointed. A scam that the Government should take steps to stop so that consumer interest is protected.
Complaint comments Comments (3) Complaint country Singapore Complaint category Health & Beauty


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A  26th of Jan, 2016 by    +2 Votes
I am an angry and cheated customer. I purchase the Kinohimitsu Wellness Smooth’D. On the box, it is printed that the product is developed with a joint venture company - My Gene Lab (Japan). However, I googled and found out to my horror, that the full name of My Gene Lab (Japan) is MY GENE LAB (JAPAN) PTE LTD, a shell company registered in Singapore on 11 June 2007. The registered address is : 10 Jalan Besar #10-01, Sim Lim Tower, Singapore 208787!!! It is not an operating company in Japan that provide research or laboratory services but just a paper company in Sim Lim, ie. It's a crap! This is totally cheating and intentionally misleading consumers. What a big SCAM, SCAM, SCAM! Who would have thought that this Singapore company with famous celebrity endorsers and advertisements would be such a cheat? If Kinohimitsu cheat on this, you can bet they are not trustworthy. Please never trust your health to such a unethical company??!!
A  29th of Sep, 2016 by    -1 Votes
It is a big surprise to me, this brand is endorsed by lot of celebrities like Tavia Yeung 杨怡, Carrie Wong 黄思恬, Lee Chor Meng 周初明, Zhao Wei 赵薇, and there are many amazing reviews from bloggers and Qoo10. Must share this in my facebook!!!
A  29th of Sep, 2016 by    0 Votes
All review, review, review from Kinohimitsu are not credible

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