ScamAdviser review: Scamadviser review – unfair scores, no real evidence, profit-driven?

I recently discovered that ScamAdviser, a site claiming to help users identify online scams, may not be as trustworthy as it presents itself. Reputable businesses — with years of service, real customer reviews, and transparent operations — are being flagged with low trust scores. All without any actual evidence of wrongdoing.

It seems the site's scoring algorithm is vague at best and intentionally misleading at worst. A company might receive a low score because of minor technicalities, like missing a privacy policy link, using a shared hosting server, or simply being registered in a particular country. These are hardly signs of a scam — yet they’re treated as red flags.

Worse still, ScamAdviser offers "verification" and "certification" services for a fee, promising to improve a website’s trust score. That’s right — you can pay to look more legitimate, regardless of whether your business has changed anything. This raises serious ethical concerns:
Is ScamAdviser profiting by assigning bad scores to legitimate businesses and then charging them to fix it?

It feels more like a pay-to-play model than an unbiased consumer protection tool.

As a business owner, I’m deeply disappointed. They’ve destroyed years of hard work, reputation-building, and client trust — all because of an arbitrary score on their site. I’ve spent years delivering high-quality services, collecting nothing but positive reviews across platforms, only to now be undermined by a rating system that no one can fully understand or challenge.

It’s damaging and demoralising. Customers are hesitant when they see a low ScamAdviser score, despite all other evidence showing that my business is trustworthy and credible.

If you’re a fellow business owner, be aware: your reputation could be seriously harmed by this platform, without any due process or real transparency.

If you’re a consumer, please don’t blindly trust ScamAdviser’s ratings. Do your own research. Look at verified customer reviews, testimonials, and the actual work the business does. Trust is built on truth and experience, not manipulated metrics or fear-based scoring systems designed to generate revenue.