The complaint has been investigated and
resolved to the customer's satisfaction
Resolved
Reach Localscam

Don't buy the hype. Don't buy the lie. The pitch was that we woul maintain or even improve our results with our pay per click adversising. They managed to cause us to lose over $100, 000 in sales via thier "optimized system" for a $500, 000 company to lose that much is crushing for us. Now i am having to hire lawyers and fight it in court.

We are currently in a contract dispute and if i can save any companies from having to suffer like we have it will feel a little better.

They will pitch you 6 months or 12 month contracts that are total BS. The time has no bearing on the contract it is the $ amount. All of which is buried in the fine print.

THEY ARE A HUGE WASTE OF MONEY AND DO NOT DELIVER ON ANY PROMISES

Responses

  • Er
    ErkHtr Apr 19, 2010

    I am reading many of these complaints and a majority of them are from the same people over and over again- competitors, or past employees. I own my own web marketing company and have used reachlocals PPC services for about 4 years- I signed on as an authorized seller back before they had a local sales force. Out of all the companies I have used, reachlocal has brought my customers the best results.

    Its a shame then everyone believes what they read.

    I looked up Superpages, at&t, and yodle-- and they all have awful reviews. What people need to realize it is impossible for a company to please 100% of their clientel. Its a shame that people have to go on these "complaint boards, " and try to ruin a companies reputation.


    You have to ask yourself- ReachLocal is such a bad company...
    Why do they have an 85% campaign renewal rate?
    Why are they getting ready to go Public?
    Why do they have an A+ with the BBB?
    Why were they just named #1 Fastest Growing Technology Company in N America?


    1st off- Reachlocal does nothing with SEO. Its SEM.
    SEO and SEM are completely 2 different worlds. In no way does SEM(ppc) affect your SEO (organic/natural listings) on the page. You can contact Google directly and they will say the same thing.

    -3rdly Reachlocal has over 300, 000+ campaigns running right now. You simply cannot please 100 % of your client base. For any business owner- you know this is IMPOSSIBLE. As Im sure you have experienced-- you always have that customer here that will complain and you can't please NO matter what you do.

    4th - If your pay-per-click campaigns isn't getting the call volume you would like- WHY don't you take a look at your website. If you have an AWFUL website- why is anyone going to call you??? You cant Blame that on ReachLocal.

    5th- People talk about exoborant fees. They are a business- you are paying them for a service so you dont have to deal with the headaches of trying to set up an internet marketing campaign across 5 different search engines- then try to manage them all! The mark up is minimal.

    Do you own your business to run a profit? How much did you make off of replacing that garage door spring or the bathroom remodel you did last week?

    6th you have the ability to sit down with your rep and monitor your keywords at anytime. Are they going to disclose their entire keyword list? No, that is all of their hardwork. Why would they hand the entire keyword list over to you?

    If all the keywords are correct and you are getting visits to your website-- HOw can you blame Reach local for customers not calling you????? Fix YOur website!


    I don't advise The GOOGLE adwords EXPERT to switch to reach local. You know your business better than anyone.
    But if you are not a Complete expert with setting up an online presence on Google, yahoo, bing Etc then ReachLocal is the place to be. You could be wasting thousands of dollars if youre running campaigns on your own.
    They are an adwords Qualified company- they have been through the google testing.

    Nothing is 100% perfect, but if you have a great product and a great website- ReachLocal will do an amazing job for your company.

    Reachlocal is not a perfect fit for every single business- the business model does not work for 100% of all businesses- but 85- 95% of the campaigns run very well.

    If someone is Upset they run and tell 20 people. If they are happy, you'd be lucky if they told 1.
    This is the sad thing - Where is the page for the 100, 000 happy customers?

    0 Votes
  • Ju
    Just Me n my knowledge... Jan 22, 2011

    It is funny how the emplyees of ReachLocal are so brainwashed to say the same things over and over...
    As an employees of Reach Local, you are taught to tell the world that at one time you were the fastest growing company named by Delloite in 2009. All that means is you had to hire so many people to replace the people that left. Reach Local does not take care of its employees. This is an internet company promoting branding... yet they do not brand themselves! They send their "consultants" out to sell internet marketing to businesses yet do not pay for their internet connection!

    This is a comany that does not care about their employees... why would they care about making someone else profitable?

    0 Votes
  • Re
    RealSEM Nov 22, 2011
    This comment was posted by
    a verified customer
    Verified customer

    Good luck in your dispute. I have been doing pay per click for over 5 years now and I have seen their "optimized" system which is nothing short of cookie cutting copy & pasting on exact match city specific queries. There's no optimization in that. They actually don't even abide by Google's Aesthetic Policy. All 3rd party Google AdWords advertisers are REQUIRED to tell the client how much they spent in clicks and what they are charging as a service fee. Reach Local does not tell anyone what they pay Google and what they charge as a service fee. Normally when a company is shady about this it's because they are pocketing around 60-80% of the total amount.

    Here are my responses too Just Me n my knowledge...
    "If all the keywords are correct and you are getting visits to your website-- HOw can you blame Reach local for customers not calling you????? Fix YOur website!"
    - hahahahaha wow you really don't have much knowledge there now do ya? When it comes to optimization there buddy landing page optimization is another testing factor. It is YOUR responsibility to get the best ROI (that's Return On Investment) for YOUR client. Have you ever ran a multi-variant test with landing pages with AdWords Website Optimizer tool? I'm guessing not. You should be ashamed of yourself.

    "I don't advise The GOOGLE adwords EXPERT to switch to reach local. You know your business better than anyone.
    But if you are not a Complete expert with setting up an online presence on Google, yahoo, bing Etc then ReachLocal is the place to be. You could be wasting thousands of dollars if youre running campaigns on your own.
    They are an adwords Qualified company- they have been through the google testing. "
    -for being and AdWords qualified company they don't abide by the Aesthetic policy. Hell, anyone can become an AdWords Qualified Company. The tests are easy.

    "4th - If your pay-per-click campaigns isn't getting the call volume you would like- WHY don't you take a look at your website. If you have an AWFUL website- why is anyone going to call you??? You cant Blame that on ReachLocal."
    -again you should be ashamed of yourself. Anyone well versed in PPC knows that it is THEIR responsibility to improve overall Conversion Rate. Blaming their website is a copout. It's YOUR job to test different landing pages!!!

    "5th- People talk about exoborant fees. They are a business- you are paying them for a service so you dont have to deal with the headaches of trying to set up an internet marketing campaign across 5 different search engines- then try to manage them all! The mark up is minimal."
    -What's the rate? I'm sure you don't even know or are willing to lie and say its something small. Way to NOT abide by Google AdWords Aesthetic Policy.

    0 Votes
  • Li
    LindsayR Nov 11, 2014

    If any Reach Local client want to know exactly how little of their advertising budget is actually being paid to Google them follow these steps:
    1. Login to your account
    2. On the left side of the screen you’ll see all of your options. Click the + in the REPORTS option to reveal the drop down list of sub options.
    3. Click Distribution Details
    4. Now click the EDIT FILTERS button to reveal drop down menu function for Campaigns, Month, Year.
    5. Choose which campaign you’d like to report on, choose the time period etc
    6. Click Update Report
    I was sent this detail and had no idea they were taking any additionl fees from my marketing budget i believed i was paying 10% management fee only, because this is what i was sold. Liars!!!

    0 Votes

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