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Firstline Benefits is a "benefit provider" contracted by my insurance company United Healthcare. While the annual dollar benefit is substantial, the funds must be used through their overpriced and limited option mail order provider who is typically out of stock on popular items even though they are wildly overpriced.
The benefit should allow participants to shop whatever retailer they wish rather than be held captive.
Desired outcome: Instead of being a captured customer, Firstline Benefits should issue a Debit Card with HSA provisions, recharged quarterly and which can be used at any retailer that accepts it.
