Kraft Heinz review: won't melt!!! 59

I grew up on Velveeta grilled cheese sandwiches. I have not had any in over a decade, so I bought a brick and made grilled cheese sandwiches as always. The first thing I noticed is that the cheese is much softer and more gelatinous in the rubbery aftertaste. The old Velveeta is dead and gone. The new version is inedible. Nothing lasts forever, and time marches on, sadly.

It's 2019 and this cheese STILL won't melt? It's plastic. This is why I always say, all of these political actors are on the same team! Look at what's going on with the food. They send our chicken to China, then ship it back...why? Because they're pumping ut with poison... then look at how China, etc. makes food out of plastic...now we're eating foods MADE OUT OF PLASTIC! They all have the same AGENDA...#Depopulation #DamnVipers #DamnDecepticons

The Velveeta cheese slices don't melt either. It has a grainy texture and taste horrible. Tried to make grilled cheese and it looked like wax, didn't melt hardly at all. Won't be buying it anymore.

My mom made Mac and cheese with Velveeta. As kids that’s the only way we liked it. The consistency of the Velveeta cheese has totally changed. And everyone’s right it won’t melt. It won’t even adhere to the macaroni to make it creamy.
KRAFT WHAT DID YOU DO?

As only one person, I thought I would have no voice or impact on the change in Velveeta. I see there are many others as well as my circle of friends, coworkers, & family who all feel the same way. We are all using other products to flavor our dishes now. There is probably nothing that can be said to get tasty Velveeta back that we all have used in my lifetime, but like many other products, the changes are to probably to make more money for corporations than to please customers.

What has happened. I don’t buy Velveeta often, but I had a flash back and bought a package yesterday. I grew up loving it.

The new product is horrible. It tastes grainy and too sweet. What are the changes? How can Kraft be so stupid as to change a classic.

Kraft is now manufacturing FRANKEN CHEESE! PURE GARBAGE THAT WILL NOT MELT! NEVER AGAIN WILL I PURCHASE ANYTHING FROM WITCH-KRAFT! OR HEINZ OR CADBURY (WHICH THEY NOW OWN) YUCK

They've changed it somehow; probably to save money. It has an odd smell now, and it's a different color. I tried melting some last night with Ro-Tel, and I never could get it to melt completely. After 30 minutes I just gave up and threw the entire batch in the garbage.

Just purchased a box and as always use it in brocolli/cheese casserole. This time it did not melt and stayed on the top like a sheet. Never had this problem before, so something must have changed.!

I noticed this quite a while ago & thought it was my tastebuds changing because I have depended on Velveeta for many recipes for over 40 yrs. I could eat it by itself, but now it is nasty. When I discussed w/ numerous friends & relatives & restaurant employees, they all confirmed that . Most said they quit using it a long time ago. I, too will find a better substitute.

I have not used velveeta for quite some time because of the cost. I recently bought a box and I will never buy it again. It melted just like the store brand and the taste was the same as the store brand. VERY disappointed!

I recently made enchiladas and spent the extra money to get Velveeta instead of the cheaper store brand. The Velveeta would not melt. I even left the dish in the oven longer than usual and still the Velveeta wouldn't melt. I don't know what they've done to their product, but it is not the same. I won't be buying it again.

I am very very very irritated! I hate to admit but I have a cheese obsession and buy my Kraft singles in bulk so I just recently bought a package at a local grocery instead of Costco and when I opened it I immediately noticed it was thicker so I went and looked to see if by chance they made a thicker than normal cheese but continued to eat my slice plain it tasted yucky so I investigated further and could not find any reason until I decided to find answers on the web and discovered this site. I gotta say Kraft you made a big mistake your singles are no longer going to be my guilty pleasure. I used to midnight snack on 4 slices and now I will be searching for a different brand or switching to cheddar. I am going to miss my singles!

Benn using Velveeta over 30 years in different recipes now will not use it again it ruined a perfect casserole dish. I have noticed a change in it the last 3 boxes I have bought strange taste and not melting. I love Mac and cheese but will have to find a different cheese to use for Velveeta is horrible to use any more. So disappointed they have changed the way they make it.

My mom and I have been using Velveeta for 40+ years, but over the last 3 yo 4 years the flavor and texture has changed. It's almost like this weired flavorless glob of stuff. It also doesn't melt down the way it used to. It used to melt down into a rich, smooth, creamy sauce, but now it won't melt all the way and it is just a goopy unpleasant mess. I now buy a good quality American cheese from the deli counter; it's a little more expensive, but worth the extra money for a good quality product!

It's not just Veveeta but also the American Slices Deluxe. Tasteless, wrong texture. After all these years, no more cheese dip. It's gross. The Velveeta Shells & Cheese in now inedible as well. I threw it away. Kraft has lost their mind.

I have grown up on Velveeta cheese, grilled cheese sandwiches, on scrambled eggs, in casseroles, slices for snacking, even fed it to the cat!
The consistency has changed, period. You can no longer pull the slice from the wrapper, it is THIN AND STICKY! What has happened to the
Velveeta cheese of our childhood, it is GONE! Sad to say I must find another brand.

I have used Velveeta my whole life. I'm 61. I love it. The last couple of years it's flavor has changed. I'm buying the original flavor but it still doesn't taste right. Will they ever make it right again. I use it on everything, vegetables to spegetti. If someone that has some power, please make the original stuff again. Please!

Well, I have purchased my last package of Velveeta slices. I went to the Internet to see if others were complaining about this product and not surprisingly they are. I have been using Velveeta slices probably for some 30 yrs, however, within the past year or so I noticed a change. I just did not like eating it anymore. I frequently have an open faced sandwich melting the cheese on top of bread in the toaster over and while I had no problem getting it to melt I find the taste is just lousy in addition to the fact that the cheese then sticks to my front teeth which never happened in the past. There is a definite change in the cheese and once again the taste is awful. Probably it is a cost saving effort by Kraft changing some ingredient but in doing so they are losing their loyal customers which will cost them in the long run.

Velveeta no longer tastes or melts the same. It used to be creamy and flavorful. Now it has an odd texture and does not melt right. Why did they change the recipe?

So can anyone tell me why this happend to my son's Velveeta Mac n'cheese?
And then destroyed my Toaster?
And yes I added water, took the cheese out & cooked no longer than the directed time !
I followed instructions as I did with previous purchases of Velveeta mac n cheese. Now I'm not only loosing money for the Product, but I also LOST A TOASTER!

I'll chime in.

My late grandmother, from the old country basically, made two types of Pierogies- Sour Krout and potato and VELVEETA cheese. It was simply all I would look forward to any time she was making them. I would ceremoniously steal a couple of slices all to myself, and go straight to heaven. It melted perfectly into the potato prep for the filling for them. They were every bit a family tradition BECAUSE of the taste. because of Velveeta.
We grew up with it in the big box in the refrigerator. It was un touched until pierogie time each x-mass.
I carried on the tradition (skipped my Mom) and made them from the same special recipe I knew from childhood.
Up until a few years ago that is when Kraft execs changed it into the gelatinous sludge it is today.

Thanks for screwing up a childhood memory Kraft. You s#ck entirely every bit of balls I can imagine.

I'll be trying cheddar, but it won't be the same. EVER. But it's better than serving my guests (and my mouth) wax instead of cheese.

The big block of velveeta has changed. When using it to make rotel cheese dip, it now has a sweet grainy texture. It's just not the same. My kids used to love the individual cups of velveeta mac & cheese but the noodles have shrunk and no longer soften & expand. So, we tried the large box & it tastes horrible. Changing the formula to placate the health nuts won't do anything but drive away your loyal fan base. Health conscious people don't eat your product & never will. Good riddance, Kraft.

I used. Elveeta shredded cheese for the 1st time in my lasagna..it came out creamy and waxy tasting..totally gross..ruined my food..that was expensive to make!

I have bought this product for years and never until now have I had a problem getting it out of the wrapper. I waste most of it trying to peel it off so therefore most of it is wasted. Please think of an idea to solve this problem or I will have to change products which I do not want to do.

I'm done with it, too. I used it for stovetop mac 'n cheese just now, grilled cheese when I didn't have American, etc., always tried to keep a box with the cheese double wrapped once cut. This is my second box that tastes unpleasant; it is flavored with something but I don't know what. I did finally get it to melt when I cut it up in little cubes but it took a lot longer and I added some milk and butter. I will never buy a box of this again. I found a copycat called MOMveeta and am going to try that and will have to go the white sauce with American and sharp cheddar route. I might also try another brand like Aldi's but I compared it before Kraft changed it and the real deal was better back then. Alice Gless, Davenport, Iowa

They have absolutely changed the formula... right around the time there was a "shortage" It is paler, less flavorful, and has a consistency as if flour or other starch has been added as a filler. It is HORRIBLE. It does not melt properly at all. The first box I thought maybe was a counterfeit, so I went to a different store and bought another, Same garbage. SHAME on you Kraft. Velveeta has been a trusted ingredient for me for 40 years... and I will now never buy it again.

What is Velveeta good for, anymore? Not a thing! What a pointless product - that I will never spend another dime on!

Kraft...what did you do? Have used Kraft Velveeta for over 40 years and I have always had great results. Now it SUCKS! Won't melt, slimy when cutting, clumps, ruins everything we try to cook with it. Why screw up what was always good other than for you to save money? Won't buy it again!

you have ruined my 25 dollars worth of ingredients for two homemade pizzas I want my money back or I am going back to krogers and demand they throw you out of their stores will post this on Facebook everyday for a year if I don't see a change this was veveeta shredded mozarella

I just made a lasagna and bought velveeta shreds the cheese never melted on top an tasted nasty. A $30 meal trashed. What is the deal.with cheese. Its meant to melt bring the good stuff back. Velveeta you have lost a velveeta loving family.

Please go back to the original product we loved.

Just bought a box of velveeta, taste is terrible. Would like to have the old velveeta back. Not buying any more until kraft puts out a statement saying they are going back to there old formula.

All my life we have had a block of velveeta in our fridge, but no more. Kraft has changed it. The taste is terrible and the texture gritty. Yuck.

It's definitely different. I too kept thinking I had an old block or a bad batch. Had anyone found a substitute more like the old version?

Just purchased my Velveeta for grilled cheese...tasted gritty and a bit sour and off tasting ! Like many other brand name products, this, too has been--"REFORMULATED"...actually, ruined is more like it. My box is going back to the store for a refund. Thankyou for this site...and no more Velveeta for me.

Just tried melting it with salsa for a chip dip. It looked like curdled milk/ cottage cheese when done, and tasted terrible. We are throwing the rest of the box away and will never purchase again.

The cheese does not melt. It ruined my mostachollie. I replaced my Velveeta with Colby Jack. So far that cheese melts. It was great and it makes a great grilled sandwich. Not like the Velveeta cheese that just sat there like a lump muck.
I know what the problem is. They reduced the fat content. I save the boxes to put things in and I just happen to have lots of old boxes and I compared them. Any time you see a box that says reduced fat or new and improved, DON'T buy it. Something will be wrong with it.
I just grabbed the Velveeta box off the shelf and didn't even look at it. I never dreamed Kraft would ruin a good product like Velveeta.
When you reduce the fat content in certain foods they don't melt. They need fat to melt. I'm surprised Kraft didn't think of that and they should know.
Anyway, who died and left Mrs. O in charge of our diets. I buy a product for what it contains not what it doesn't contain. Stay out of our food and stop pushing stuff down our throats that we don't want. Some of us like good food.
All the negative complaints stand for themselves. I think Kraft just lost a lot of business and this was one of their best sellers. Even the Deluxe cheese doesn't melt anymore.
Sorry Kraft, you lost my business.

I was upset that Velveeta was $6.88 anyway but I had to buy it for a fudge recipe that I have used over a dozen times. When I opened the Velveeta, the block was a lot softer than usual. It didn't melt right, stayed stringy, and my fudge is now so oily that I don't know if it will take. I have bought Velveeta for over 20 years but this will be my last time. You raise the price and then lower the quality. New and improved...nope.