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Cannot find option to complain about adverts so am asking for this to be forwarded. I am complaining about a body form advert that is too explicit. It was on E4 at 9.30 pm on Monday 18th July. The sanitary towel is shown being soaked in blood. When one sits down to dinner and turns on the tv and that appears it’s enough to make one vomit. Please stop showing it as it’s an absolute disgrace. Who wants to see that?
Desired outcome: To stop the disgusting advert altogether.
Utterly unacceptable and the product of shock and awe creativity from an overpaid ad-company. What next Bob on the bog wiping his hairy backside, before a close-up cut shot to a soiled brown sheet of paper...This is natural, why not? Just make sure Bob is of mixed race or trans (linda) so not to upset the minority of virtue signalling rabid mouthed, wokeys.
Saw this ad again for bodyform with blood at 7.45 on Saturday 25th March on Really while I was having my dinner and made me feel sick. Who wants to see that it's disgusting there is no need to show that we all know what there for
I totally agree, there is no need for the bodyform advertisements to show 'blood' on the sanitary towel,
we all know what their for...! no-one needs to be reminded in graphic detail at tea time..., or any other time of the day or night,
I too have found this advert too disgusting... What next? Showing seaman in a condom?
Every time this advert comes on I want to turn over. Everyone, even men know that women bleed once a month! We do not need this red shoved in our faces any time! It’s awful and I am so glad to see I am not the only one who feels this way!
Rita Houlton of UK
13th January 2023
Just seen the Bodyform advert for the first time and am disgusted that this is allowed by the advertising standards people. I cannot believe that the above people complained long before me and that it is still being shown. Is there no respect for womens personal bodily functions.
ABSOLUTELY DISGRACEFUL
Please remove this far too graphic advert. Totally unnecessary, particularly when appearing during mealtimes. Are we going to end up seeing all bodily fluids in ads just in case we are in any doubt?
Just been eating my tea, no I don’t want ketchup with my salad.
Yuk this shouldn’t be shown at eating time.
I agree, this shouldn't be shown like that when I'm eating...
I am so upset by this advertisement.
It is too explicit and completely embarrassing when viewing it in company.
The bodyform advert is disgusting we all know what happens on a period, we don't need it to be shown so explicitly. This advert should be removed from viewing.
I agree totally with the comments posted expressing disgust at the Body form advert. It is frankly disgusting. I don't think most normal people want to see bodily fluids on display in this manner. I saw this ad on ITV at around 9 am. This has to stop! Do the advertisers think this is progressive in some way? it is a step backwards. We all know what periods are but we don't need to see graphic detail!
I agree it’s revolting showing a blood soaked sanatary towels Not necessary at all.. what’s next for the Avertisers Toilet Paper with Excrement on so we know what’s poo looks like like ie Paper Tissues with Snot on get my drift now hey..
Sick society we now live in…
Awful advert. I don't want to sit here with my husband and children watching this. They don't need to see this, it's horrible for them. There's no need for such detail.
I don’t want to see it, I’m a middle aged woman. But please, let’s not make this about protecting husbands and children. The point is, it’s a graphic advert that goes a step too far in its nature and it’s not really necessary nor appropriate to show blood hitting a sanitary towel
I am disgusted by the advertisement of blood soiled sanitary towels on my TV . I do not understand why it is necessary to show this, it is a personal thing for a woman and I do not want my grandchildren to see this.
Shown on 4/seven channel at 18.45pm
We do need some standards in this world , MUST BE REMOVED
I am disgusted at this advertisement of blood soiled sanitary shown on my TV , I cannot understand why this needs to be shown it is personal thing for women and I do wish for my grandchildren to see this .
Shown at 19.45 pm Tuesday 23rd August on 4/Seven channel. SHOULD BE REMOVED NOW.
Mrs Bell GB
I totally agree with previous comments. My in-laws mentioned how this is wrong to show such detail on tv.
I totally agree. My in-laws also said they would complain if they knew where to
I concur with the previous comments we do not need to see this gross advert especially at tea time.
I also wish to complain about this advert...it is 2.45pm on Saturday 23rd July i was just finishing a meal to be confronted with a soiled sanitary towel floating about the screen its happening at all times of the day and i find it disgusting! cant seem to find where to send a complaint!