Peter Jackson review: fresh burst blue cigarettes

Twice in 3wks now, I have bought a packet of peter jackson original blue + fresh burst (because I only smoke menthol/fresh) and i've pulled out a cigarette, popped it & lit it but it still tastes like a normal cigarette and it makes me gag! I check to make sure it's been 'popped', which it has, but it is still a normal cigarette!
Two packets with 1 smoke in each that has popped but didnt become fresh, so I can't smoke them!